Terms and conditions

FIRST.COM – TERMS AND CONDITIONS

1. Who We Are and How To Contact Us

1.1. We are UNE FORTE LTD, doing business as FIRST (we, us, or our), whose registered address is at Sierra Quebec Bravo, 77 Marsh Wall, London, E14 9SH. Our VAT number is 14974954.

1.2. We operate the website www.FIRST.com (the Site).

1.3. You can contact us by email at [email protected] or by mail to the address above.

2. These Terms and Conditions and Why They are Important

2.1. These terms and conditions (the Terms) form a legally binding agreement between you, whether personally or on behalf of an entity (you), and us and they govern your access to and use of the Site and the Services (as defined in section 4 below).

2.2. It is important that you are familiar with and agree to these Terms, as they form a binding agreement between you and us, and they contain important information regarding (for example but without limitation); eligibility to use the Site/Services; prohibited activities and what can happen if you break our rules; what we are, and what we are not, responsible for; your obligation to compensate us in certain situations; how we manage the Site and Services; user reviews and other submissions; and intellectual property rights. This is not an exhaustive summary of what these Terms contain, so you should read these Terms in their entirety.

2.3. You agree that by accessing or using the Site and/or Services, you have read, understood, and agreed to be bound by these Terms. If you do not agree with all of these Terms, you may not use the Site and/or Services.

3. Changes to These Terms

3.1. We may vary these Terms from time to time for a number of reasons, for example to reflect changes to the Site or Services, changes in law or regulation, for security purposes, and/or to reflect changes in our business practices or operations.

3.2. Minor changes to these Terms can be made at any time and will be effective immediately upon posting the updated Terms on the Site. We recommend that you regularly review these Terms.

3.3. If we make any material changes to these Terms, we will notify you before such changes take effect – for example, via a notice on the Site.

3.4. Your continued use of the Site and/or Services following any change to these Terms taking effect (which, as explained above, either takes place immediately on posting, or (for material changes) following a period of notice) constitutes your acceptance of the updated Terms. If you do not agree to any change to these Terms, you should stop using the Site and Services.

4. The Site and Services

4.1. The Site is designed to provide information and guidance to help its users (you, your) make informed decisions in the gambling world.

4.2. The services offered via the Site (the Services) include the following in relation to sports betting, crypto gambling and casino gaming:

4.3. The list of Services described above is not necessarily exhaustive and we may add, or remove, Services at any time.

5. Reliance on Information Contained on the Site

5.1. The content on the Site is provided for general information only. It is not intended to amount to advice on which you should rely. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on the Site.

5.2. Although we make reasonable efforts to update the information on the Site, we make no representations, warranties or guarantees, whether express or implied, that the content on the Site is accurate, complete or up to date.

5.3. Information on the Site/Services may contain typographical errors, inaccuracies, or omissions, including descriptions, pricing, odds, availability, and various other information. We are entitled (but not obliged) to correct any errors, inaccuracies, or omissions and to change or update the information on the Site/Services at any time, without prior notice.

5.4. The information provided via the Site/Services is not intended for distribution to or use by any person or entity in any jurisdiction or country where such distribution or use would breach applicable law or regulation or which would subject us to any registration requirement within such jurisdiction or country. Accordingly, those persons who choose to access the Site/Services from other locations do so on their own initiative and are solely responsible for compliance with applicable local laws and regulations.

6. Eligibility to Use The Site And Services And Your Promises to Us

6.1. To be eligible to use the Site and Services, you must:

be at least 18 years old (or, if older, the age of ‘majority’ in the jurisdiction in which you reside);
agree to comply with these Terms and have the legal capacity to enter into binding contracts; not access the Site or Services through automated or non-human means, whether through a bot, script or otherwise;
not use the Site or Services for any illegal or unauthorised purpose (including for any Prohibited Activities, as defined in section 7 below);
comply with all applicable laws and regulations in relation to your use of the Site and/or Services; and
(to the extent that the Site/Services enable you to provide, post or otherwise share materials or information) ensure that such materials/information are complete, accurate, and not misleading and otherwise comply with these Terms.

6.2. By using the Site/Services, you are warranting (i.e., promising) to us that you meet and agree to all of the eligibility criteria above.

7. Prohibited Activities

7.1. You may not access or use the Site or Services for any purpose other than that for which we make them available. The Site and Services may not be used in connection with any commercial endeavours except those that are specifically endorsed or approved by us.

7.2. As a user of the Site/Services, you may not do (or attempt to do) any of the following, each of which we define in these Terms as Prohibited Activities:

systematically retrieve data or other content from the Site/Services to create or compile, directly or indirectly, a collection, compilation, database, or directory without written permission from us;
trick, defraud, or mislead us and/or other users;
circumvent, disable, or otherwise interfere with security-related features of the Site/Services, including features that prevent or restrict the use or copying of any content or enforce limitations on the use of the Site/Services and/or any Site content;
disparage, tarnish, or otherwise harm, in our reasonable opinion, us and/or the Site/Services;
use any information obtained from the Site/Services in order to harass, abuse, or harm another person;
make improper use of our support services or submit false reports of abuse or misconduct;
use the Site/Services in a manner inconsistent with any applicable laws or regulations;
engage in unauthorised framing of or linking to the Site/Services;
upload or transmit viruses, Trojan horses, or other material, including excessive use of capital letters and spamming (continuous posting of repetitive text), that interferes with any party’s uninterrupted use and enjoyment of the Site/Services or modifies, impairs, disrupts, alters, or interferes with the use, features, functions, operation, or maintenance of the Site/Services;
engage in any automated use of the Site/Services, such as using scripts to send comments or messages, or using any data mining, robots, or similar data gathering and extraction tools;
delete the copyright or other proprietary rights notice from the Site/Services and/or any Site content.
impersonate another user or person in connection with the use of the Site/Services;
upload or transmit any material that acts as a passive or active information collection or transmission mechanism, including without limitation, clear graphics interchange formats ('gifs'), 1×1 pixels, web bugs, cookies, or other similar devices (sometimes referred to as 'spyware' or 'passive collection mechanisms' or 'pcms');
interfere with, disrupt, or create an undue burden on the Site/Services or the networks or services connected to the Site/Services;
harass, annoy, intimidate, or threaten any of our employees or agents engaged in providing any portion of the Site/Services to you and/or any other user of the Site/Services;
attempt to bypass any measures of the Site/Services designed to prevent or restrict access to the Site/Services, or any portion of the Site/Services;
copy or adapt the Site/Services' software, including but not limited to Flash, PHP, HTML, JavaScript, or other code;
except as permitted by applicable law, decipher, decompile, disassemble, or reverse engineer any of the software comprising or in any way making up a part of the Site/Services.
except as may be the result of standard search engine or Internet browser usage, use, launch, develop, or distribute any automated system, including without limitation, any spider, robot, cheat utility, scraper, or offline reader that accesses the Site/Services, or use or launch any unauthorised script or other software;
use the Site/Services as part of any effort to compete with us or otherwise use the Site/Services and/or the Site content for any revenue-generating endeavour or commercial enterprise;
make any unauthorised use of the Site/Services; or
otherwise materially breach these Terms.

8. Ending Your Rights Under These Terms

8.1. If we discover or suspect (acting reasonably) that you have engaged or attempted to engage in any Prohibited Activity, we will be entitled to end your rights under these Terms with or without notice.

8.2. If we end your rights under these Terms, you must immediately stop using the Site/Services and we may take steps to block your access from the Site/Services.

9. Limitations of Liability

9.1. We do not exclude or limit in any way our liability to you where it would be unlawful to do so. This includes liability for death or personal injury caused by our negligence or the negligence of our employees, agents or subcontractors, for fraud or fraudulent misrepresentation, or for breach of your statutory rights as a consumer.

9.2. Subject always to section 9.1 above:

a. we will not be responsible for any loss or damage that is not foreseeable. Loss or damage is "foreseeable" if it is obvious that will happen, or if (at the time you agreed to these Terms by first using the Site/Services) you and we knew it might happen;

b. we will not be liable to you or any third party for any claims, damages, expenses, or other losses arising from or in connection with:

your use of, or inability to use, the Site or Services;
your breach of these Terms (including any Prohibited Activity on your part);
the accuracy or completeness of any information made available via the Site/Services;
the content of any user submissions/user reviews available on the Site/Services;
any error, malfunction or interruption in the Site/Services;
anything which is beyond our reasonable control which prevents us from fulfilling our obligations under these Terms (including, but not limited to, fire, flood, storm, riot, civil disturbance, war, nuclear accident, terrorist activity and so-called ‘acts of God’);
any action or omission by a third party;
any modification, change, suspension, removal and/or discontinuance of the Site or Services; or
us taking (or refraining from taking) any action in accordance with these Terms;

c. the Site and Services are provided ‘as is’ and without any specific warranties on our part; and

d. we supply the Site and Services for domestic and private use only. If you use the Site/Services for any commercial, business or re-sale purpose we will have no liability to you for any loss of profit, loss of business, business interruption, or loss of business opportunity.

10. Your Obligation to Compensate Us

You agree to compensate us for any costs, charges or losses sustained or incurred by us arising from any Prohibited Activities on your part.

11. User Reviews and Other User Submissions

User reviews

11.1. We may provide areas on the Site to leave reviews or ratings.

11.2. When posting a review, you must:

have firsthand experience with the person/entity/product/service being reviewed;
ensure that your review does not contain (i) profanity, or abusive, racist, offensive, or hateful language; (ii) discriminatory references based on religion, race, gender, national origin, age, marital status, sexual orientation, or disability; (iii) references to illegal activity;
not be affiliated with competitors if posting negative reviews;
not make any conclusions as to the legality of conduct;
not post any false or misleading statements; and
not organise or engage in a campaign encouraging others to post reviews, whether positive or negative.

11.3. We may accept, reject, or remove reviews on the Site in our sole discretion. Reviews are not endorsed by us, and do not necessarily represent our opinions or the views of any of our affiliates or partners.

Other user submissions

11.4. By sending us any question, comment, suggestion, idea, feedback, or other information about the Site or Services (each a Submission), you agree to assign to us all intellectual property rights in such Submission. You agree that we shall own this Submission and be entitled to its unrestricted use and dissemination for any lawful purpose, commercial or otherwise, without acknowledgment or compensation to you.

11.5. You are responsible for what you post or upload: By sending us a Submission through any part of the Site/Services you agree that:

you will not post, send, publish, upload, or transmit through the Site/Services any Submission that is illegal, harassing, hateful, harmful, defamatory, obscene, bullying, abusive, discriminatory, threatening to any person or group, sexually explicit, false, inaccurate, deceitful, or misleading;
to the extent permissible by applicable law, you waive any and all moral rights to any such Submission (and, if not waivable by applicable law, you agree not to assert any such rights);
you warrant that any such Submission is original to you or that you have the necessary rights and licences to submit such Submission and that you have full authority to grant us the above-mentioned rights in relation to your Submission/s; and
you warrant and represent that your Submissions do not constitute or contain confidential information or breach the rights (including the privacy and/or intellectual property rights) of any third party.

12. Third Party Websites and Content

12.1. Where the Site contains links to other sites and resources provided by third parties, these links are provided for your information only. Such links should not be interpreted as approval by us of those linked websites or information you may obtain from them.

12.2. We have no control over the contents of those sites or resources.

13. Services Management

13.1. We are entitled, but not obliged, to:

monitor the Site/Services for breaches of these Terms;
take appropriate legal action against anyone who breaches these Terms, including without limitation, reporting such user to law enforcement authorities; and
otherwise manage the Site/Services as necessary or desirable (in our reasonable determination) to protect our rights and property and to facilitate the proper functioning of the Site and Services.

14. Availability of the Site/Services; Modifications and Interruptions

14.1. We may change, modify, suspend, discontinue and/or remove the whole or part of the Site/Services at any time or for any reason without notice. We have no obligation to update any information on the Site/Services.

14.2. We do not guarantee the Site/Services will be available at all times. We may experience hardware, software, or other problems or need to perform maintenance related to the Site/Services, resulting in interruptions, delays, and/or errors.

15. Intellectual Property

Our intellectual property

15.1. We are the owner or the licensee of all intellectual property rights in the Site and Services, including all source code, databases, functionality, software, website designs, audio, video, text, photographs, and graphics in the Site/Services (collectively, the Content), as well as the trademarks, service marks, and logos contained therein (the Marks).

15.2. Our Content and Marks are protected by copyright and other laws and treaties around the world. All such rights are reserved.

Your use of the Site/Services

15.3. Subject to your compliance with these Terms, we grant you a non-exclusive, non-transferable, revocable licence to: (a) access the Site and Services; and (b) download or print a copy of any portion of the Content to which you have properly gained access, in each case solely for your personal, non-commercial use or internal business purpose and strictly in accordance with these Terms.

15.4. Except as set out in this section, no part of the Site, Services, Content or Marks may be copied, reproduced, aggregated, republished, uploaded, posted, publicly displayed, encoded, translated, transmitted, distributed, sold, licensed, or otherwise exploited for any commercial purpose whatsoever, without our express prior written permission.

15.5. If you wish to make any use of the Site, Services, Content or Marks other than as set out in this section or elsewhere in these Terms, please address your request to: [email protected]. If we expressly grant you the permission to post, reproduce, or publicly display any part of the Site, Services, Content or Marks, you must identify us as the owners or licensors of the same and ensure that any copyright or proprietary notice appears or is visible on posting, reproducing, or displaying the same.

15.6. We reserve all rights not expressly granted to you in and to the Site, Services, Content and Marks.

16. Privacy

We care about data privacy and security. Please review our Privacy Policy: www.first.com/privacy which sets out information about how we collect and process personal data.

17. Other important terms

17.1. If we need to notify or contact you under these Terms, we will do so by email to the email address you have supplied to us (if applicable) or via notification on the Site.

17.2. We may transfer our rights and/or obligations under these Terms to another organisation at any time. Without limiting the preceding sentence, we may wish to transfer our rights or obligations under these Terms to another company within our corporate group or any other legal entity, including if we restructure or there is a sale of our business. You agree that we may do so provided that in the case of such a transfer, after we notify you of the date on which such transfer takes place, your rights under these Terms will be against the new legal entity.

17.3. These Terms are personal to you. You may not transfer your rights or obligations under these Terms to anyone else.

17.4. If you breach these Terms and we take no action against you, we will still be entitled to use our rights and remedies in any other situation where you breach these Terms.

17.5. If any part of these Terms are disallowed or found to be ineffective by any court or regulator, the other provisions shall continue to apply.

17.6. These Terms are not intended to give rights to anyone except you and us. This does not affect our rights under section 17.2.

17.7. These Terms are governed by and will be interpreted in accordance with the laws of England provided that such choice of law will not deprive you of any mandatory consumer protections of your home country (if different).

17.8. Disputes arising in connection with these Terms shall be subject to the jurisdiction of the courts of England provided that such choice of law will not deprive you of any mandatory right to bring proceedings in your home country (if different).