Sports betting hub

Sports betting hub

This is your gateway to mastering the world of sports betting. Whether you're a newcomer hoping to learn the basics or a seasoned bettor on the lookout for expert tips, you've come to the right place. Our comprehensive guides, regular tips, and in-depth bookie reviews are designed to give you the edge you need to win your bets.

Latest sports betting news

  • Max bet £10. New members only. Paid in cash. Offer applies to Sport bets only. Maximum total stake is £10. Each way bets are a maximum of £5 each way (£10 total stake). Full T&C apply

    • The double odds on your first pick is innovative and eye-catching
    • The site looks classy and is effective on both desktop and mobile and the app is slick and user-friendly
    • Amount of sports and markets available is brilliant
  • +18 New customers only. Register, deposit with Debit Card, and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility exclusions & T&Cs Apply. Full T&C apply

    • The best bookmaker in the UK for sports betting promotions
    • Outstanding bookie for horse racing
    • Strong welcome bonus
  • New Players Only. Min £10 qualifying bets, stake not returned. Free bet - one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full T&C apply

    • Free bet Monday's sports offer
    • Great welcome bonus
    • Solid range of sports and markets including esports
  • Wager from real balance first. 50X wager the bonus money within 30 days / 50x Wager any winnings from the free spins within 7 days. Contribution varies per game. Available on selected games only. Wager calculated on bonus bets only. Bonus offer and any winnings from the offer are valid for 30 days / Free spins and any winnings from the free spins are valid for 7 days from receipt. Max conversion: 3 times the bonus amount or from free spins: £20. Limited to 5 brands within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposit Full T&C apply

    • Great range of payment methods
    • Free Bet Mondays for existing customers
    • Cashback promotions available across multiple sports
  • New customers only. This offer is valid for 7 days from your new account being registered. Min Deposit: £10. Free Bet awarded: £10. 1 x £10 must be wagered at odds of 1.75+ to unlock Free Bet. Debit Card deposits only (exclusions apply). Free bet will expire 7 days after the 1st deposit. 18+. GambleAware.org. Bet The Responsible Way. Full Terms apply Full T&C apply

    • Account set up and verification
    • £5 min deposit
    • Free bet club
  • Min. stake amount: £10 with real money with you first ever bet within 7 days of your registration. Market: Any market (single or multiple/pre-match or in-play/live) Full T&C apply

    • Highbet offers vast markets on numerous sports
    • Coverage of niche niche sports and esports is brilliant
    • Their blog is worth checking out for football tips
  • Bet £10 Get £10 18+. New customers only and is available once per household. Max. FreeBet amount: £10 Minimum Deposit and wagering on sport to activate the Free Bet is: £10 Void/cancelled or cashed out bets do not count towards wagering to activate the free bet. Offer valid only to customers making a first deposit of £10 or more. Offer only applies to players who are residents of United Kingdom and Irland. Full Terms and Conditions Apply. Begambleaware.org.

    • Strong online sports betting offer
    • Esports well-catered for
    • Helpful range of stats
  • NEW CUSTOMERS ONLY. MAX ONE £10 FREE BET. QUALIFYING BETS MUST BE PLACED AT ODDS OF 1/1 (2.00) OR GREATER. PAID AS BONUS TOKEN WITH MIN 4/5 (1.80) ODDS REQ. SKRILL, NETELLER & PAYPAL NOT ELIGIBLE. T&CS APPLY. Full T&C apply

    • Sharp-looking website
    • Great market depth
    • Fully integrated esports betting
  • 18+. New Players only. Max. Free Bet Token amount: €10.Minimum Deposit: €15. Minimum wagering on Sport to activate the Free Bet Token: €15 Full T&C apply

    • Well-designed
    • Clear desktop website
    • Great app experience
  • 18+. All Promotions offered on the Website are intended solely for genuine recreational Players using the Services in full compliance with our User Agreement and we may, at our sole discretion, limit the ability of Players to participate in any Promotion. We reserve the right to withdraw the availability of all offers to a Player or group of Players. Full T&C apply

    • Easy to navigate
    • mobile-optimised site
    • Refreshing approach to sports betting

The best UK bookies

Find the best UK bookmakers with the most lucrative welcome bonuses right here.

Getting started with sports betting


Getting started with sports betting
New to online sports betting?

We can teach you how to bet on sports, with guides that provide everything you need to know to get started. From understanding different types of sports bet to choosing which sport to gamble on, we've got it covered.


Read Here

Master the odds


Master the odds
Understanding odds is crucial to making informed bets.

Our site can show you how to break down different types of odds and learn what they mean, so you can identify good value in the market for yourself going forward.


Read Here

Find the best sports betting sites and apps


Find the best sports betting sites and apps
Choosing the right sports betting site to bet with is a key step when you want to start betting.

Browse our bookie reviews and explore our list of the best sports betting UK operators and apps available. Whether you're after the best odds, the most intuitive interfaces, or the most helpful customer service, our reviews will help you decide which bookie is for you.


Bookie Reviews

Expert betting tips


Expert betting tips
Looking for real insight to help you nail your bets?

Our expert tipsters offer well-researched advice on the most popular sports for betting, including football, golf, boxing, and tennis. Their tips and advice can help you perfect your strategies when it comes to sports betting. Check in with us regularly to keep your knowledge sharp and your bets informed.


Betting Tips

Responsible gambling


Responsible gambling
At FIRST, we believe responsible gambling is paramount.

Our responsible gambling in sports betting guide offers practical advice and resources to help you stay in control and enjoy betting responsibly.


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Stay updated


Stay updated
Keep up with the biggest stories and latest developments in sports gambling in our comprehensive sports betting news section

From major sports events to betting innovations, stay informed and ready to make the best bets.


Latest News

Explore all of our sports betting content

Dive into a world of information and resources that can help you become a confident bettor. Whether you're here to learn, improve, or simply stay up-to-date, FIRST can be your trusty companion on your journey to successful sports betting. Let's do this!

Learn more about sports betting



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