This is your gateway to mastering the world of sports betting. Whether you're a newcomer hoping to learn the basics or a seasoned bettor on the lookout for expert tips, you've come to the right place. Our comprehensive guides, regular tips, and in-depth bookie reviews are designed to give you the edge you need to win your bets.
This is your gateway to mastering the world of sports betting. Whether you're a newcomer hoping to learn the basics or a seasoned bettor on the lookout for expert tips, you've come to the right place. Our comprehensive guides, regular tips, and in-depth bookie reviews are designed to give you the edge you need to win your bets.
The investigation was sparked by a bettor’s own two-year investigation into the company and its products.
The world’s largest gambling company and owner of SkyBet and Paddy Power has seen its share price increase too.
Alex Pereira signed with Spribe back in January 2024, and the provider became the official marketing partner of the UFC in October 2023 - this makes Aspinall the latest UFC facet to join the company.
The operator's branding with be displayed on new digital screens and billboard displayed around the club's stadium at St Andrew's at Knighthead Park.
Frank Monkhouse weighs in with all you need to know ahead of the huge undisputed welterweight bout between Natasha Jonas and Lauren Price from the Royal Albert Hall.
Secretary of state for culture, media and sport Lisa Nandy has confirmed that the UK will not be following in Wales' footsteps.
Ahead of Millwall's FA Cup match against Crystal Palace, it has been announced that sports betting and casino platform Kwiff will be their sleeve sponsor.
The HorsePWR campaign, which aims to increase public awareness of horse racing’s commitment to animal welfare, has been re-launched by two major authorities in the sport.
Pool betting company, and overall online casino and bookmaker, The Pools has undergone a rebrand to give its customers a wider range of resources and games and to keep up with the ever evolving and dynamic online betting industry.
Newcastle midfielder Sandro Tonali speaks out on overcoming his gambling addiction.
Bet £10 Get £10 18+. New Players Only. Min. Deposit requirements apply. Full Terms and Conditions Apply. Begambleaware.org.
New UK customers only. Min Stake: £5. Maximum Free Bet: £30. First bet on a Football, Horse Racing, Tennis, Cricket or Basketball multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. 100 Free Spins on More Unusual Suspects (£0.10 per spin) credited on settlement of qualifying Acca bet. No wagering requirements on free spin winnings. Debit Card deposit only (exclusions apply). This offer is valid 7 days from the new account being registered. 18+ GambleAware.org. Bet the Responsible Way. Begambleaware.org.
New Players Only. Min £10 qualifying bets, stake not returned. Free bet - one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits.
Bet £10 get £40 18+. New Players Only. Min. Deposit requirements apply. Full Terms and Conditions Apply. Begambleaware.org. Full T&C apply
Bet £10 Get £10 18+. New Players Only. Min. Deposit requirements apply. Full Terms and Conditions Apply. Begambleaware.org.
Sports Disclaimer UK - New Players Only. Min £20 qualifying bets, stake not returned. Free bet - one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. #AD 18+ begambleaware.org Full T&C apply
18+. New Players Only. Min. Deposit requirements apply. Full Terms and Conditions Apply. Begambleaware.org.
18+. New Customers Only. Min deposit £20. Maximum one £10 Free Bet & two £5 Bet Builder Free Bets. Qualifying bet must be placed at odds of Evens (2.00) or greater. Paid as bonus tokens: Token 1 Min odds Req: 4/5 (1.80). Token 2 & 3 are valid for Bet Builder only and are subject to min odds of 2/1 (3.00). T&Cs Apply.
New bettors; Code SPORT; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, bet and payment method exclusions apply; T&C apply; 18+ Full T&C apply
Min. stake amount: £10 with real money with you first ever bet within 7 days of your registration. Market: Any market (single or multiple/pre-match or in-play/live) Full T&C apply
Find the best UK bookmakers with the most lucrative welcome bonuses right here.
Find the best UK bookmakers with the most lucrative welcome bonuses right here.
Bet £10 Get £10 18+. New Players Only. Min. Deposit requirements apply. Full Terms and Conditions Apply. Begambleaware.org.
New UK customers only. Min Stake: £5. Maximum Free Bet: £30. First bet on a Football, Horse Racing, Tennis, Cricket or Basketball multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. 100 Free Spins on More Unusual Suspects (£0.10 per spin) credited on settlement of qualifying Acca bet. No wagering requirements on free spin winnings. Debit Card deposit only (exclusions apply). This offer is valid 7 days from the new account being registered. 18+ GambleAware.org. Bet the Responsible Way. Begambleaware.org.
New Players Only. Min £10 qualifying bets, stake not returned. Free bet - one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits.
Bet £10 get £40 18+. New Players Only. Min. Deposit requirements apply. Full Terms and Conditions Apply. Begambleaware.org. Full T&C apply
Bet £10 Get £10 18+. New Players Only. Min. Deposit requirements apply. Full Terms and Conditions Apply. Begambleaware.org.
Sports Disclaimer UK - New Players Only. Min £20 qualifying bets, stake not returned. Free bet - one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. #AD 18+ begambleaware.org Full T&C apply
18+. New Players Only. Min. Deposit requirements apply. Full Terms and Conditions Apply. Begambleaware.org.
18+. New Customers Only. Min deposit £20. Maximum one £10 Free Bet & two £5 Bet Builder Free Bets. Qualifying bet must be placed at odds of Evens (2.00) or greater. Paid as bonus tokens: Token 1 Min odds Req: 4/5 (1.80). Token 2 & 3 are valid for Bet Builder only and are subject to min odds of 2/1 (3.00). T&Cs Apply.
New bettors; Code SPORT; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, bet and payment method exclusions apply; T&C apply; 18+ Full T&C apply
Min. stake amount: £10 with real money with you first ever bet within 7 days of your registration. Market: Any market (single or multiple/pre-match or in-play/live) Full T&C apply
We can teach you how to bet on sports, with guides that provide everything you need to know to get started. From understanding different types of sports bet to choosing which sport to gamble on, we've got it covered.
Our site can show you how to break down different types of odds and learn what they mean, so you can identify good value in the market for yourself going forward.
Browse our bookie reviews and explore our list of the best sports betting UK operators and apps available. Whether you're after the best odds, the most intuitive interfaces, or the most helpful customer service, our reviews will help you decide which bookie is for you.
Our expert tipsters offer well-researched advice on the most popular sports for betting, including football, golf, boxing, and tennis. Their tips and advice can help you perfect your strategies when it comes to sports betting. Check in with us regularly to keep your knowledge sharp and your bets informed.
Our responsible gambling in sports betting guide offers practical advice and resources to help you stay in control and enjoy betting responsibly.
From major sports events to betting innovations, stay informed and ready to make the best bets.
Dive into a world of information and resources that can help you become a confident bettor. Whether you're here
to learn, improve, or simply stay up-to-date, FIRST can be your trusty companion on your journey to successful sports
betting. Let's do this!
Sports betting odds explained
Learn how to interpret value in betting, why odds may shift, how to calculate your payouts and more with our handy guide to understanding betting odds.
How to bet on sports: Everything you need to know about sports betting
Learn how to bet on sports with our guide to betting, including all the key terms, how to get started, how to understand different markets and place your bet.
Responsible gambling in sports betting
Understand the important signs to look out for to ensure you stay in control when gambling, discover key resources you can use and strategies to avoid problems.
WATCH: 5 sports betting myths debunked - Facts you thought were true, busted!
From the myth that sports betting is pure luck, and zero strategy, to the favourite always being the safe bet - these are just a couple of common sports betting myths that FIRST debunks...
We evaluate the best bookmakers in the UK. Here we look at Betway’s bonuses, available sports, payment methods, app features and more.
We evaluate the best bookmakers in the UK. Here we look at Matchbook’s bonuses, available sports, payment methods, app features and more.
We evaluate the best bookmakers in the UK. Here we look at Bet442's bonuses, available sports, payment methods, app features and more.
We evaluate the best bookmakers in the UK. Here we look at Vbet bonuses, available sports, payment methods, app features and more.
We evaluate the best bookmakers in the UK. Here we look at Highbet's bonuses, available sports, payment methods, app features and more.
