Stoke-on-Trent-based betting giant bet365 have announced it will exit the Chinese betting market this week; despite China being believed to have been one of the company’s biggest markets.
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Sports betting

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Sports betting
Sports betting hub
This is your gateway to mastering the world of sports betting. Whether you're a newcomer hoping to learn the basics or a seasoned bettor on the lookout for expert tips, you've come to the right place. Our comprehensive guides, regular tips, and in-depth bookie reviews are designed to give you the edge you need to win your bets.
Sports betting hub
This is your gateway to mastering the world of sports betting. Whether you're a newcomer hoping to learn the basics or a seasoned bettor on the lookout for expert tips, you've come to the right place. Our comprehensive guides, regular tips, and in-depth bookie reviews are designed to give you the edge you need to win your bets.
Latest sports betting news

The best UK bookies
Find the best UK bookmakers with the most lucrative welcome bonuses right here.
The best UK bookies
Find the best UK bookmakers with the most lucrative welcome bonuses right here.
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Mr.Play ReviewMr.Play ReviewMr.PlayMr.Play Review
- Strong online sports betting offer
- Esports well-catered for
- Helpful range of stats
Bet £10 Get £10 18+. New Players Only. Min. Deposit requirements apply. Full Terms and Conditions Apply. Begambleaware.org.
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Betway ReviewBetway ReviewBetwayBetway Review
- Account set up and verification
- £5 min deposit
- Free bet club
New UK customers only. Min Stake: £5. Maximum Free Bet: £30. First bet on a Football, Horse Racing, Tennis, Cricket or Basketball multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. 100 Free Spins on More Unusual Suspects (£0.10 per spin) credited on settlement of qualifying Acca bet. No wagering requirements on free spin winnings. Debit Card deposit only (exclusions apply). This offer is valid 7 days from the new account being registered. 18+ GambleAware.org. Bet the Responsible Way. Begambleaware.org.
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Mogobet ReviewMogobet ReviewMogobetMogobet Review
- Free bet Monday's sports offer
- Great welcome bonus
- Solid range of sports and markets including esports
New Players Only. Min £10 qualifying bets, stake not returned. Free bet - one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits.
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Spreadex ReviewSpreadex ReviewSpreadexSpreadex Review
- Excellent coverage of all the mainstream sports
- Decent selection of offers and bonuses
- Integrated live-streaming on sports
Bet £10 get £40 18+. New Players Only. Min. Deposit requirements apply. Full Terms and Conditions Apply. Begambleaware.org. Full T&C apply
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Zetbet ReviewZetbet ReviewZetbetZetbet Review
- Excellent range of esports betting
- Great range of sports and markets
- Clean website design and layout
Bet £10 Get £10 18+. New Players Only. Min. Deposit requirements apply. Full Terms and Conditions Apply. Begambleaware.org.
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- Competitive odds
- Exclusive betting bonuses
- All-around sportsbook
Sports Disclaimer UK - New Players Only. Min £20 qualifying bets, stake not returned. Free bet - one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. #AD 18+ begambleaware.org Full T&C apply
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Ladbrokes ReviewLadbrokes ReviewLadbrokesLadbrokes Review
- Offers esports
- Excellent welcome offer
- Two acca boosts and two acca insurances per day
18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 4x £5 free bets. Free bets available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply. Full T&C apply
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Coral ReviewCoral ReviewCoralCoral Review
- Solid bookmaker with a decent reputation
- Great welcome offer
- Enticing promotions
18+ New UK+ROI Customers only. Min deposit & bet £10 at min odds 1/2 to qualify for 4 x £10 free bets. Certain deposit methods and bet types excl. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply. Full T&C apply
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Matchbook ReviewMatchbook ReviewMatchbookMatchbook Review
- Excellent odds available on exchange
- Well-designed website
- Matchbook Zero offers fixed-odds betting with zero margin
18+. New Players Only. Min. Deposit requirements apply. Full Terms and Conditions Apply. Begambleaware.org.
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Bet442 ReviewBet442 ReviewBet442Bet442 Review
- Slick and easy-on-the-eye site
- Great range of sports and markets
- Great esports options
18+. New Customers Only. Min deposit £20. Maximum one £10 Free Bet & two £5 Bet Builder Free Bets. Qualifying bet must be placed at odds of Evens (2.00) or greater. Paid as bonus tokens: Token 1 Min odds Req: 4/5 (1.80). Token 2 & 3 are valid for Bet Builder only and are subject to min odds of 2/1 (3.00). T&Cs Apply.
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Getting started with sports betting

We can teach you how to bet on sports, with guides that provide everything you need to know to get started. From understanding different types of sports bet to choosing which sport to gamble on, we've got it covered.
Read Here
Master the odds

Our site can show you how to break down different types of odds and learn what they mean, so you can identify good value in the market for yourself going forward.
Read Here
Find the best sports betting sites and apps

Browse our bookie reviews and explore our list of the best sports betting UK operators and apps available. Whether you're after the best odds, the most intuitive interfaces, or the most helpful customer service, our reviews will help you decide which bookie is for you.
Bookie Reviews
Expert betting tips

Our expert tipsters offer well-researched advice on the most popular sports for betting, including football, golf, boxing, and tennis. Their tips and advice can help you perfect your strategies when it comes to sports betting. Check in with us regularly to keep your knowledge sharp and your bets informed.
Betting Tips
Responsible gambling

Our responsible gambling in sports betting guide offers practical advice and resources to help you stay in control and enjoy betting responsibly.
Read Here
Stay updated

From major sports events to betting innovations, stay informed and ready to make the best bets.
Latest News

Explore all of our sports betting content
Dive into a world of information and resources that can help you become a confident bettor. Whether you're here
to learn, improve, or simply stay up-to-date, FIRST can be your trusty companion on your journey to successful sports
betting. Let's do this!
Learn more about sports betting
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Sports betting odds explained
Learn how to interpret value in betting, why odds may shift, how to calculate your payouts and more with our handy guide to understanding betting odds.
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How to bet on sports: Everything you need to know about sports betting
Learn how to bet on sports with our guide to betting, including all the key terms, how to get started, how to understand different markets and place your bet.
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Responsible gambling in sports betting
Understand the important signs to look out for to ensure you stay in control when gambling, discover key resources you can use and strategies to avoid problems.
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WATCH: 5 sports betting myths debunked - Facts you thought were true, busted!
From the myth that sports betting is pure luck, and zero strategy, to the favourite always being the safe bet - these are just a couple of common sports betting myths that FIRST debunks...
Check out our sports betting reviews
We evaluate the best bookmakers in the UK. Here we look at Ladbrokes' bonuses, available sports, payment methods, app features and more.
We evaluate the best bookmakers in the UK. Here we look at Coral's bonuses, available sports, payment methods, app features and more.
We evaluate the best bookmakers in the UK. Here we look at Betway’s bonuses, available sports, payment methods, app features and more.
We evaluate the best bookmakers in the UK. Here we look at Matchbook’s bonuses, available sports, payment methods, app features and more.
We evaluate the best bookmakers in the UK. Here we look at Bet442's bonuses, available sports, payment methods, app features and more.
