This is your gateway to mastering the world of sports betting. Whether you're a newcomer hoping to learn the basics or a seasoned bettor on the lookout for expert tips, you've come to the right place. Our comprehensive guides, regular tips, and in-depth bookie reviews are designed to give you the edge you need to win your bets.
This is your gateway to mastering the world of sports betting. Whether you're a newcomer hoping to learn the basics or a seasoned bettor on the lookout for expert tips, you've come to the right place. Our comprehensive guides, regular tips, and in-depth bookie reviews are designed to give you the edge you need to win your bets.
The manager merry-go-round at Nottingham Forest stops at Sean Dyche's door. Ben McAleer takes a look at the latest odds and what he could achieve in the City Ground hot seat this season.
Ally Pally will be bouncing in December as the darts comes to town. Our man Ross Kilvington arrows in on the runners and riders ahead of the season ending finale.
There have been a number of standout performers in the opening weeks of the Premier League season. Find out who's in the running for PFA Player of the Year.
Seven games into the Premier League season and Erling Haaland has scored more goals than nine entire teams in the division. No wonder he's leading the Golden Boot odds. But who else is in the running?
Will Argentina retain their crown or can Spain follow up Euros glory and create more history? Ben McAleer analyses the top nations and early favourites ahead of the 2026 World Cup in North America next summer.
Despite a 2-0 win at home to Sunderland this past weekend, there remain major question marks over Ruben Amorin's future at Man Utd. Find the latest odds for his replacement here.
Bookmakers have slashed the odds on Verstappen winning this year’s drivers’ championship after he won a record seventh US Grand Prix this weekend. Get the latest F1 odds here.
The Prix de l'Arc de Triomphe in Longchamps, France, is the biggest Flat race event in Europe. And Ed Quigley has three quick-fire tips for you.
We break down the odds for early 2026 Ballon d’Or contenders - including Yamal, Mbappe, Salah and Kane.
Even this early into the campaign, the Premier League has given us some surprises. This has led to some notable changes in the bookmaker’s odds – at both ends of the spectrum.
18+. New Customers Only. Min deposit £20. Maximum one £10 Free Bet & two £5 Bet Builder Free Bets. Qualifying bet must be placed at odds of Evens (2.00) or greater. Paid as bonus tokens: Token 1 Min odds Req: 4/5 (1.80). Token 2 & 3 are valid for Bet Builder only and are subject to min odds of 2/1 (3.00). www.begambleaware.org. T&Cs apply. Full T&C apply
18+. New Customers Only. Min deposit £20. Maximum one £10 Free Bet & two £5 Bet Builder Free Bets. Qualifying bet must be placed at odds of Evens (2.00) or greater. Paid as bonus tokens: Token 1 Min odds Req: 4/5 (1.80). Token 2 & 3 are valid for Bet Builder only and are subject to min odds of 2/1 (3.00). T&Cs Apply. Full T&C apply
+18 New customers only. Register, deposit with Debit Card, and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility exclusions & T&Cs Apply. Full T&C apply
18+. All Promotions offered on the Website are intended solely for genuine recreational Players using the Services in full compliance with our User Agreement and we may, at our sole discretion, limit the ability of Players to participate in any Promotion. We reserve the right to withdraw the availability of all offers to a Player or group of Players. Full T&C apply
PLAY RESPONSIBLY | WWW.BEGAMBLEAWARE.ORG | USER AGREEMENT & BONUS T&CS APPLY. MAX 20% OF THE PLAYER'S WEEKLY NET LOSS | MIN BONUS £1 | MAX BONUS £5000 | MAX BET £2 | MIN VIP LEVEL IS BRONZE | X1 WAGERING ON BONUS WINNINGS | CALCULATED ON WEEKLY BASIS Full T&C apply
New bettors; Code SPORT; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, bet and payment method exclusions apply; T&C apply; 18+ Full T&C apply
Max bet £10. New members only. Paid in cash. Offer applies to Sport bets only. Maximum total stake is £10. Each way bets are a maximum of £5 each way (£10 total stake). Full T&C apply
Wager from real balance first. 50X wager the bonus money within 30 days / 50x Wager any winnings from the free spins within 7 days. Contribution varies per game. Available on selected games only. Wager calculated on bonus bets only. Bonus offer and any winnings from the offer are valid for 30 days / Free spins and any winnings from the free spins are valid for 7 days from receipt. Max conversion: 3 times the bonus amount or from free spins: £20. Limited to 5 brands within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposit Full T&C apply
New Players Only. Min £10 qualifying bets, stake not returned. Free bet - one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full T&C apply
Bet £10 Get £10 18+. New customers only and is available once per household. Max. FreeBet amount: £10 Minimum Deposit and wagering on sport to activate the Free Bet is: £10 Void/cancelled or cashed out bets do not count towards wagering to activate the free bet. Offer valid only to customers making a first deposit of £10 or more. Offer only applies to players who are residents of United Kingdom and Irland. Full Terms and Conditions Apply. Begambleaware.org. Full T&C apply
Find the best UK bookmakers with the most lucrative welcome bonuses right here.
Find the best UK bookmakers with the most lucrative welcome bonuses right here.
18+. New Customers Only. Min deposit £20. Maximum one £10 Free Bet & two £5 Bet Builder Free Bets. Qualifying bet must be placed at odds of Evens (2.00) or greater. Paid as bonus tokens: Token 1 Min odds Req: 4/5 (1.80). Token 2 & 3 are valid for Bet Builder only and are subject to min odds of 2/1 (3.00). www.begambleaware.org. T&Cs apply. Full T&C apply
18+. New Customers Only. Min deposit £20. Maximum one £10 Free Bet & two £5 Bet Builder Free Bets. Qualifying bet must be placed at odds of Evens (2.00) or greater. Paid as bonus tokens: Token 1 Min odds Req: 4/5 (1.80). Token 2 & 3 are valid for Bet Builder only and are subject to min odds of 2/1 (3.00). T&Cs Apply. Full T&C apply
+18 New customers only. Register, deposit with Debit Card, and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility exclusions & T&Cs Apply. Full T&C apply
18+. All Promotions offered on the Website are intended solely for genuine recreational Players using the Services in full compliance with our User Agreement and we may, at our sole discretion, limit the ability of Players to participate in any Promotion. We reserve the right to withdraw the availability of all offers to a Player or group of Players. Full T&C apply
PLAY RESPONSIBLY | WWW.BEGAMBLEAWARE.ORG | USER AGREEMENT & BONUS T&CS APPLY. MAX 20% OF THE PLAYER'S WEEKLY NET LOSS | MIN BONUS £1 | MAX BONUS £5000 | MAX BET £2 | MIN VIP LEVEL IS BRONZE | X1 WAGERING ON BONUS WINNINGS | CALCULATED ON WEEKLY BASIS Full T&C apply
New bettors; Code SPORT; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, bet and payment method exclusions apply; T&C apply; 18+ Full T&C apply
Max bet £10. New members only. Paid in cash. Offer applies to Sport bets only. Maximum total stake is £10. Each way bets are a maximum of £5 each way (£10 total stake). Full T&C apply
Wager from real balance first. 50X wager the bonus money within 30 days / 50x Wager any winnings from the free spins within 7 days. Contribution varies per game. Available on selected games only. Wager calculated on bonus bets only. Bonus offer and any winnings from the offer are valid for 30 days / Free spins and any winnings from the free spins are valid for 7 days from receipt. Max conversion: 3 times the bonus amount or from free spins: £20. Limited to 5 brands within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposit Full T&C apply
New Players Only. Min £10 qualifying bets, stake not returned. Free bet - one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full T&C apply
Bet £10 Get £10 18+. New customers only and is available once per household. Max. FreeBet amount: £10 Minimum Deposit and wagering on sport to activate the Free Bet is: £10 Void/cancelled or cashed out bets do not count towards wagering to activate the free bet. Offer valid only to customers making a first deposit of £10 or more. Offer only applies to players who are residents of United Kingdom and Irland. Full Terms and Conditions Apply. Begambleaware.org. Full T&C apply
We can teach you how to bet on sports, with guides that provide everything you need to know to get started. From understanding different types of sports bet to choosing which sport to gamble on, we've got it covered.
Our site can show you how to break down different types of odds and learn what they mean, so you can identify good value in the market for yourself going forward.
Browse our bookie reviews and explore our list of the best sports betting UK operators and apps available. Whether you're after the best odds, the most intuitive interfaces, or the most helpful customer service, our reviews will help you decide which bookie is for you.
Our expert tipsters offer well-researched advice on the most popular sports for betting, including football, golf, boxing, and tennis. Their tips and advice can help you perfect your strategies when it comes to sports betting. Check in with us regularly to keep your knowledge sharp and your bets informed.
Our responsible gambling in sports betting guide offers practical advice and resources to help you stay in control and enjoy betting responsibly.
From major sports events to betting innovations, stay informed and ready to make the best bets.
Dive into a world of information and resources that can help you become a confident bettor. Whether you're here
to learn, improve, or simply stay up-to-date, FIRST can be your trusty companion on your journey to successful sports
betting. Let's do this!
Boxing weight classes explained: from flyweight to heavyweight betting strategies
When it comes to betting on boxing, there are many factors to consider. But perhaps the most important is understanding how the weight class can affect the outcome.
How to bet on cricket - tips, strategies and what to avoid
Cricket is one of the most exciting and multi-faceted sports to bet on, whether you’re a new punter or an experienced bettor. Learn how to bet on cricket in our comprehensive guide.
Cash out, partial cash out and auto cash out explained
A popular betting feature, cash out betting has become a tool that many sports bettors have used to enhance their experiences. It allows bettors to settle any bets that they may have before the event reaches a conclusion, allowing them to take out some of the returns before it is all lost or won.
What is 1X2 betting?
Graeme Hanna is on hand to explain exactly what is meant by 1X2 betting.
Having established their sports betting business as a high-street bookmaker from the late 1960s, Betfred has become an online sports betting powerhouse, with a strong reputation as the market leader for sports betting promotions and bonuses within the UK.
21Luckybet may be more known for its classy casino but their sportsbook provides not only a wide range of sports, but competitive odds and a strong welcome bonus.
Bet442 is one of the latest sports betting sites created by Malta-based company Aspire Global International. It was founded in 2024 so let’s see what the new kid on the block has to offer!
Betnero is an all-in-one leading platform that blends sports betting and casino games with sleek functionality and generous promotions.
Since launching in 2017, this site has quietly gained traction among UK and international players looking for a smoother, faster alternative to bulkier legacy sites.
There’s a sportsbook in town - and we’re here to tell you why you’ll be treated like royalty. Casino Kings has only been around since late 2024 but has wasted no time attracting new customers.
