This is your gateway to mastering the world of sports betting. Whether you're a newcomer hoping to learn the basics or a seasoned bettor on the lookout for expert tips, you've come to the right place. Our comprehensive guides, regular tips, and in-depth bookie reviews are designed to give you the edge you need to win your bets.
This is your gateway to mastering the world of sports betting. Whether you're a newcomer hoping to learn the basics or a seasoned bettor on the lookout for expert tips, you've come to the right place. Our comprehensive guides, regular tips, and in-depth bookie reviews are designed to give you the edge you need to win your bets.
Stoke-on-Trent-based betting giant bet365 have announced it will exit the Chinese betting market this week; despite China being believed to have been one of the company’s biggest markets.
Former Premier League footballer, Dean Sturridge, has joined forces with gambling harm charity, Gordon Moody in an ambassadorial position.
Following the withdrawal of this month’s Gold Cup winner Inothewayurthinkin in an earlier round of scratches, Intense Raffles has been installed as the favourite for the flagship race.
OpenBet are still running things until the deal is eventually finalised, which looks like it will occur towards the end of 2025.
This partnership means the betting operator will become the first-ever official mobile sports betting partner of the Cardinals.
The UFC and betting partner Parimatch have announced an expansion to their existing deal, which will see the bookmaker become the UFC’s official betting firm for the Asian market.
Doyle achieved the milestone while riding Handle with Care to victory at Lingfield this Monday and the seasoned jockey looks to surpass Hayley Turner’s current record of 1,041 British career wins.
Metric Gaming have confirmed a partnership with Racing and Sports (R&S) to improve its horse and greyhound offerings in the UK and Ireland market.
The campaign sees participating MPs and peers given a free £50 bet on the result of the Grand National.
Rhino Bet — a UK-based online sports betting platform — has announced that it will shut its services, this week, on Wednesday 26 March 2025.
Bet £10 Get £10 18+. New Players Only. Min. Deposit requirements apply. Full Terms and Conditions Apply. Begambleaware.org.
New UK customers only. Min Stake: £5. Maximum Free Bet: £30. First bet on a Football, Horse Racing, Tennis, Cricket or Basketball multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. 100 Free Spins on More Unusual Suspects (£0.10 per spin) credited on settlement of qualifying Acca bet. No wagering requirements on free spin winnings. Debit Card deposit only (exclusions apply). This offer is valid 7 days from the new account being registered. 18+ GambleAware.org. Bet the Responsible Way. Begambleaware.org.
New Players Only. Min £10 qualifying bets, stake not returned. Free bet - one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits.
Bet £10 get £40 18+. New Players Only. Min. Deposit requirements apply. Full Terms and Conditions Apply. Begambleaware.org. Full T&C apply
Bet £10 Get £10 18+. New Players Only. Min. Deposit requirements apply. Full Terms and Conditions Apply. Begambleaware.org.
Sports Disclaimer UK - New Players Only. Min £20 qualifying bets, stake not returned. Free bet - one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. #AD 18+ begambleaware.org Full T&C apply
18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 4x £5 free bets. Free bets available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply. Full T&C apply
18+ New UK+ROI Customers only. Min deposit & bet £10 at min odds 1/2 to qualify for 4 x £10 free bets. Certain deposit methods and bet types excl. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply. Full T&C apply
18+. New Players Only. Min. Deposit requirements apply. Full Terms and Conditions Apply. Begambleaware.org.
18+. New Customers Only. Min deposit £20. Maximum one £10 Free Bet & two £5 Bet Builder Free Bets. Qualifying bet must be placed at odds of Evens (2.00) or greater. Paid as bonus tokens: Token 1 Min odds Req: 4/5 (1.80). Token 2 & 3 are valid for Bet Builder only and are subject to min odds of 2/1 (3.00). T&Cs Apply.
Find the best UK bookmakers with the most lucrative welcome bonuses right here.
Find the best UK bookmakers with the most lucrative welcome bonuses right here.
Bet £10 Get £10 18+. New Players Only. Min. Deposit requirements apply. Full Terms and Conditions Apply. Begambleaware.org.
New UK customers only. Min Stake: £5. Maximum Free Bet: £30. First bet on a Football, Horse Racing, Tennis, Cricket or Basketball multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. 100 Free Spins on More Unusual Suspects (£0.10 per spin) credited on settlement of qualifying Acca bet. No wagering requirements on free spin winnings. Debit Card deposit only (exclusions apply). This offer is valid 7 days from the new account being registered. 18+ GambleAware.org. Bet the Responsible Way. Begambleaware.org.
New Players Only. Min £10 qualifying bets, stake not returned. Free bet - one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits.
Bet £10 get £40 18+. New Players Only. Min. Deposit requirements apply. Full Terms and Conditions Apply. Begambleaware.org. Full T&C apply
Bet £10 Get £10 18+. New Players Only. Min. Deposit requirements apply. Full Terms and Conditions Apply. Begambleaware.org.
Sports Disclaimer UK - New Players Only. Min £20 qualifying bets, stake not returned. Free bet - one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. #AD 18+ begambleaware.org Full T&C apply
18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 4x £5 free bets. Free bets available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply. Full T&C apply
18+ New UK+ROI Customers only. Min deposit & bet £10 at min odds 1/2 to qualify for 4 x £10 free bets. Certain deposit methods and bet types excl. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply. Full T&C apply
18+. New Players Only. Min. Deposit requirements apply. Full Terms and Conditions Apply. Begambleaware.org.
18+. New Customers Only. Min deposit £20. Maximum one £10 Free Bet & two £5 Bet Builder Free Bets. Qualifying bet must be placed at odds of Evens (2.00) or greater. Paid as bonus tokens: Token 1 Min odds Req: 4/5 (1.80). Token 2 & 3 are valid for Bet Builder only and are subject to min odds of 2/1 (3.00). T&Cs Apply.
We can teach you how to bet on sports, with guides that provide everything you need to know to get started. From understanding different types of sports bet to choosing which sport to gamble on, we've got it covered.
Our site can show you how to break down different types of odds and learn what they mean, so you can identify good value in the market for yourself going forward.
Browse our bookie reviews and explore our list of the best sports betting UK operators and apps available. Whether you're after the best odds, the most intuitive interfaces, or the most helpful customer service, our reviews will help you decide which bookie is for you.
Our expert tipsters offer well-researched advice on the most popular sports for betting, including football, golf, boxing, and tennis. Their tips and advice can help you perfect your strategies when it comes to sports betting. Check in with us regularly to keep your knowledge sharp and your bets informed.
Our responsible gambling in sports betting guide offers practical advice and resources to help you stay in control and enjoy betting responsibly.
From major sports events to betting innovations, stay informed and ready to make the best bets.
Dive into a world of information and resources that can help you become a confident bettor. Whether you're here
to learn, improve, or simply stay up-to-date, FIRST can be your trusty companion on your journey to successful sports
betting. Let's do this!
Sports betting odds explained
Learn how to interpret value in betting, why odds may shift, how to calculate your payouts and more with our handy guide to understanding betting odds.
How to bet on sports: Everything you need to know about sports betting
Learn how to bet on sports with our guide to betting, including all the key terms, how to get started, how to understand different markets and place your bet.
Responsible gambling in sports betting
Understand the important signs to look out for to ensure you stay in control when gambling, discover key resources you can use and strategies to avoid problems.
WATCH: 5 sports betting myths debunked - Facts you thought were true, busted!
From the myth that sports betting is pure luck, and zero strategy, to the favourite always being the safe bet - these are just a couple of common sports betting myths that FIRST debunks...
We evaluate the best bookmakers in the UK. Here we look at Ladbrokes' bonuses, available sports, payment methods, app features and more.
We evaluate the best bookmakers in the UK. Here we look at Coral's bonuses, available sports, payment methods, app features and more.
We evaluate the best bookmakers in the UK. Here we look at Betway’s bonuses, available sports, payment methods, app features and more.
We evaluate the best bookmakers in the UK. Here we look at Matchbook’s bonuses, available sports, payment methods, app features and more.
We evaluate the best bookmakers in the UK. Here we look at Bet442's bonuses, available sports, payment methods, app features and more.
