About us
Welcome to FIRST, your go-to place for everything sports betting and casino gaming. Whether you're just curious or are an experienced bettor, our goal is to provide you with clear, expert guidance that helps you make well-informed decisions.
At FIRST, we believe in making gambling accessible and enjoyable for anyone of a legal age. Our team of experts brings together bucketloads of experience in the industry to deliver trustworthy and easy-to-understand content. We know the world of gambling can be complicated, so we’re here to break down the details into simple, actionable advice.
Our site, launched in November 2024, covers a wide range of topics to suit every interest and level of experience. When it comes to sports betting, we have regular expert tips for football, golf, tennis, boxing, cricket, MMA, darts and snooker and guides to help you bet on sports and understand sports betting odds. For casino gamers, we provide you with guides to play slots, poker, roulette and blackjack and recommend you the best casino sites to play at.
We also provide detailed reviews of the UK’s top bookmakers and casinos, helping you find the best sites, apps and bonuses. Our news and blog articles are designed to keep you up-to-date with all the latest developments in the world of casinos, sports betting and crypto gambling.
At FIRST, we believe responsible gambling should always be a priority. We encourage all our readers to play responsibly and provide advice and resources for responsible gambling support, both for sports betting and casino gaming.
Our mission is to be your trusty partner in the world of gambling, offering you reliable information, expert tips, and advice on where to go for the most enjoyable betting experience. Whether you're here for the latest football tips, looking to understand betting odds or exploring the world of crypto gambling, we're here to help you every step of the way.
The FIRST team and their background
FIRST is brought to you by a team of writers and editors with years of experience in the sports betting and online casino industries. From covering the biggest football matches to reviewing the latest slots machine release, our experts have done the lot and are here to guide you through the world of gambling.
How do we rate casinos and bookies?
At FIRST we take reviewing casinos and bookmakers seriously. All the reviews and recommendations we provide on site our after our experts have carried out a thorough assessment process. Read our 'How we rate casinos and bookies' page for the full details.
