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Just like most industries, AI is playing an increasingly important role in the online casino sector. But how is it helping players, and what risks does it bring? 

Starting out on your casino adventure is exciting - but there's also a lot of opportunity for rookie errors. Luckily, FIRST's casino veteran Charlon Muscat has made them all before, so you can learn from his mistakes.

Look at how RTP really works, what affects it, and how to use this knowledge to improve your online casino experience. Discover the truth behind RTP (Return to Player) with our article.

How can you make the most of free bets? Conor Rafter breaks down everything you need to know about free bet bonuses.

The house edge is the statistical advantage a casino has over a player, but not all games have the same edge. Learn which casino games have the lowest house edge, and therefore the biggest chance of winning.

Fancy adding some Hollywood glamour to your gaming? FIRST's casino expert Charlon Muscat has you covered with these film and TV-themed slots, plus sign-up bonuses to get you started.  

What does betting variance and an airplane journey have in common? Oana Baetica explains all in her latest blog with FIRST. 

Betting beginner and want to win in a responsible manner? Oana Baetica explains why micro-stakes betting is the way forward. 

All bets are off – the sports betting industry will continue to grow and evolve rapidly, with plenty of innovative trends shaping its landscape. 

Want to gain the edge in your football betting? Oana Baetica talks us through 'booking points' - this new football betting market making a splash in sportsc gambling space - but is it about to go mainstream? 

So, what is crash gambling and why is it so popular? Richard Trenchard delves into this revolutionary game concept and strategies to consider when playing. 

Relegation blues and busting myths. Dave Wright looks at the clubs in the mix for the drop in 2025 and if the hallowed 40-point mark is really as precious as it once was. 

Why you shouldn't turn your nose up at the short-price! Oana Baetica's breaks down just why it might be the value play in the betting market. 

Bryan Nicholson breaks down his very own golf betting strategy to help bettors ace their golf betting picks - think in-play betting, prop markets and an each-way betting explainer! 

Arsenal are in a bit of a predicament. Knocked out of the domestic cups and cut adrift in Premier League title picture. Ryan Baldi looks at the team's issues and what odds of a late season revival. 

FIRST.com spoke with Anastasios Ioannidis, affiliate manager at ARRISE powering Pragmatic Play, about what the world-renowned games provider has in store for 2025.

Game, set and match! Oana Baetica takes a close look at underdog betting in tennis - serving up her key factors to success!

Will you be lucky in love, or lucky on slots this Valentines Day? Hopefully both! Here at FIRST we have collated a list of seven Valentine’s slot games available for UK slots-lovers.

It's finally here! Super Bowl LIX lands in New Orleans with the Kansas City Chiefs going for a three-peat against the Philadelphia Eagles. FIRST's Richard Trenchard delves into the details, giving us his players to watch and best bets - including his game winning tip!

Ross Kilvington arrows in on the top contenders, betting odds and why you must not miss the Premier League Darts in 2025...

Has the new Champions League format helped smaller clubs, or are the elite still in control? As Lille and Villa qualify for last 16 and Manchester City and Real Madrid renew rival in huge play-off clash.

Kerry Packer was a billionaire with nothing to lose, and despite losing quite a lot he also had his fair share of eye-watering wins. His life was turbulent but never boring. This is the story of Kerry Packer.

How do Manchester United, Liverpool, Chelsea, Arsenal, Manchester City and Tottenham rank when it comes to Instagram, X, Twitter and Youtube followers.

Three key factors and strategies to successful first round leader betting; including tee times, course history and bankroll management

After Tyson Fury announced his retirement from boxing this week, Nick Akerman weighs in on five of the former heavyweight champion's best career wins and the odds on each. Which bout of the Wilder trilogy would you put at number one? 

Grand slam vs. non-grand slam tennis betting: Everything you need to know for a successful tennis betting strategy

The UK gambling market has grown to a massive gross gambling yield (GGY) of £15.6bn, even to betting experts and insiders this sounds significant. But it gets you thinking, it can’t just be football, horse racing and boxing that punters are betting on.

Manchester United, Tottenham, the USA and Keely Hodgkinson feature among those to overcome the longest bookies’ odds in 2024

With Christmas finally here, we dived into the latest releases in December 2024 from the likes of Red Tiger Gaming, Fantasma, NetEnt, BGaming and more.

A new study has identified which Premier League stadium is the best for fans, with Anfield taking the top spot. 

The importance of course layout to your golf betting strategy: plus the five pillars to consider when making your bets.

Progressive jackpots are the dream way for anyone to win big, but how do you do that? We spoke with Blueprint Gaming’s affiliate manager to find out more.

Whether land-based or online, whispers over generations may have given you ideas about some casino formalities. But what is truth and what is fiction? We take a look at five common casino myths…

The expected goals metric has become a phenomenon in analysing and examining football matches over the last ten years. FIRST looks at how the data metric is used to predict match outcomes; making a big splash in the sports betting industry. 

13 things you need to know about boxing betting: crime syndicates, gambling statistics, in-play betting, cryptocurrencies and the match that started it all