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Blog
Welcome to the FIRST blog
Here at FIRST, we are passionate about sports betting and online casinos. This is the place where you’ll read the best features, get top expert insights and find out about some of the quirkier and most interesting aspects of the gambling industry in the UK and beyond.
After Tyson Fury announced his retirement from boxing this week, Nick Akerman weighs in on five of the former heavyweight champion's best career wins and the odds on each. Which bout of the Wilder trilogy would you put at number one?
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Betting on grand slams vs non-grand slams: 10 key factors to consider in your tennis betting strategy
Grand slam vs. non-grand slam tennis betting: Everything you need to know for a successful tennis betting strategy
Sports Blog -
4 sports you should be betting on in 2025
The UK gambling market has grown to a massive gross gambling yield (GGY) of £15.6bn, even to betting experts and insiders this sounds significant. But it gets you thinking, it can’t just be football, horse racing and boxing that punters are betting on.
Sports Blog -
The biggest bookies' upsets of 2024: Six bets you should've made to win big
Manchester United, Tottenham, the USA and Keely Hodgkinson feature among those to overcome the longest bookies’ odds in 2024
Sports Blog -
New Christmas slots 2024: From ELK Studios, Fantasma, Red Tiger Gaming and more
With Christmas finally here, we dived into the latest releases in December 2024 from the likes of Red Tiger Gaming, Fantasma, NetEnt, BGaming and more.
Casino Blog -
Best Premier League stadiums for fans revealed: Liverpool top, Arsenal in bottom three
A new study has identified which Premier League stadium is the best for fans, with Anfield taking the top spot.
Sports Blog -
Course layout and the five pillars of success to inform your golf betting strategy
The importance of course layout to your golf betting strategy: plus the five pillars to consider when making your bets.
Sports Blog -
Jackpot King interview: Blueprint Gaming’s Daniel Kalinowski
Progressive jackpots are the dream way for anyone to win big, but how do you do that? We spoke with Blueprint Gaming’s affiliate manager to find out more.
Casino Blog -
Debunking five common casino myths
Whether land-based or online, whispers over generations may have given you ideas about some casino formalities. But what is truth and what is fiction? We take a look at five common casino myths…
Casino Blog -
How can xG be used to identify good bets?
The expected goals metric has become a phenomenon in analysing and examining football matches over the last ten years. FIRST looks at how the data metric is used to predict match outcomes; making a big splash in the sports betting industry.
Sports Blog -
Unlocking boxing betting – 13 facts and figures you won’t believe!
13 things you need to know about boxing betting: crime syndicates, gambling statistics, in-play betting, cryptocurrencies and the match that started it all
Sports Blog