Betway is one of the industry leaders when it comes to football betting in the UK. Long-time shirt sponsors of Premier League football club West Ham United, the firm’s new customer offer is inventive with a £30 matched free bet on offer if your first acca loses. Essentially, deposit £5+ and you get your first acca on them! The offer also gives you 100 free spins on slot game Unusual Suspects in a nifty casino crossover.

They also have a second sports welcome offer that awards you £10 in free bets when you deposit your first £10 bet.

The firm’s football markets are very competitive too, once on the sports section you immediately can see the popular markets for the day, top leagues and features over 80 countries from around the world, including a myriad of non-European leagues and esoccer.

There is a specific in-play betting tab, request-a-bet, football bet builders and easy cash out. The ‘Betway boost’ is an impressive distinguishing feature - there was a boosted football three-fold offer for customers to take advantage of.

Betway offers an almost identical app compatibility and experience across both iOS and Android.

Read our full Betway bookmaker review

Mr.Play is one of the most exciting new faces in the UK bookmaker scene and operates very solid football betting markets. Their welcome offer is a bet £10 get £10 offer is very competitive for new customers.

The firm has a comprehensive list of football markets, including leagues in Trinidad and Tobago, Uganda and Guatemala alongside an impressive range of English football markets that stretch to the non-league Isthmian League and Southern Football League.

Mr.Play also boasts a wide range of special match bets for upcoming games, as well as bet builders. The in-play betting has an early payout feature on some matches if either team goes 2-0 up.

Finally, their mobile site works effectively with the layout and presentation very easy to follow. One thing is for sure, the app’s online ratings are far from a true reflection of their user experience and markets available.

Read our full Mr.Play bookmaker review

BetMGM has brought its glitz and glam bookmaker service over to the UK, backed by entertainment powerhouse MGM. The first thing is the attractive welcome bonus, sports bettors can get £40 in free bets when they sign up and place a qualifying bet of £10.

The site as a whole, but in particular the football section is very visually friendly and it’s easy to navigate - with a huge range of countries and leagues on offer, including Jordan’s FA Cup and as far down as the National League North and South.

In terms of specific match markets, there are ‘player to assist’, ‘player goals’ and player specials that utilise the tracking system from the highly-regarded sports data engine Opta. ‘To score from outside the box’ and ‘to score from a header’ is particularly a distinguishing feature from their competitors.

BetMGM presents a great VIP programme called ‘The Club’ as well as a free-to-play score predictor game ‘Golden Goals’ which gives customers a chance to win up to £1m.

The mobile app has the same look and feel but it feels as though the site’s overall functionalities have been designed for mobile devices in mind. This really boosts the in-play offers and markets as bettors may mostly play on the move.

Read our full BetMGM bookmaker review

Bet442 has a brilliant variety of markets available on a huge range of sports. While their niche sports are worth checking out, the bookmaker excels in their football coverage. Their welcome offer gives you £20 in free bets if you first place a £20 deposit.

Boasting over 1000 football betting markets, their coverage is extensive and pairs an impressive range of stats in tandem with big games. This includes a ‘head-to-head’ tab, ‘form guide’ as well as stats collated from previous fixtures to help make your bets on goals markets. Bet442 also features specific markets like ‘player to score’, ‘anytime assist’ or even ‘early payouts’ if either team go 2-0 up.

There is a clear in-play betting tab, a request-a-bet service and cash out options on the site that enhance the whole user experience.

In terms of their mobile and app compatibility, the mobile site is slick and efficient for new sports bettors with very prominent markets making it easy to navigate.

Read our full Bet442 bookmaker review

Mogobet offers a great incentivised welcome bonus of bet £10 get a £30 free bet for football bettors to take advantage of. The firm also at times features a big match Premier League cashback offer which is also enticing for new and existing customers.

Their football markets are extensive and feature over 800 football betting markets including Germany’s Regionalliga North East and plenty of women’s football leagues too - further highlighting their market depth.

The site is smooth to navigate with ‘live’ and ‘pre-match’ tabs easy to flick between to check both live and pre-match betting. There are some nifty specials including ‘transfer’ and ‘manager’ markets which further add to Mogobet’s impressive options.

Read our full Mogobet bookmaker review