City of Liverpool launches new initiative to address gambling harm

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The City of Liverpool have launched a new initiative to tackle gambling-related harm, after research highlighted how prevalent the issue was in the city.

A study commissioned by Liverpool City Council, alongside Liverpool John Moores University (LJMU), found that 30% of adults in the city gamble annually, with 12% being at risk of harm, which is double the national average.

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The research took from multiple data sources, such as the Merseyside Violence and Community Safety Survey, identified key risk factors and groups that may be vulnerable to gambling harm.

It was also found that approximately 25,000 adults had experienced gambling-related harm in their family during childhood.

With an understanding of the financial, mental health and social consequences of problem gambling, the cross-sector initiative has been launched with aims to reduce gambling harm.

It will bring together key stakeholders, with health professionals, law enforcement, charities and lived-experience organisations, coming together to deliver an evidence-based action plan.

A recent workshop, led by Liverpool Public Health and hosted by LJMU, saw a strong attendance and the plans begin to come into place.

Speaking on the development, councillor Harry Doyle, Liverpool City Council’s cabinet member for culture, health and wellbeing, stated: 

“Gambling harm often goes unnoticed, yet its impact on individuals, families, and communities can be devastating. Too many people suffer in silence, facing financial hardship and serious mental health challenges.

“The research, carried out in partnership with Liverpool John Moores University, is a vital step in identifying those most at risk and ensuring they receive the right support.

“We are committed to continuing this work alongside our partners, taking proactive action to prevent harm and provide help where it’s needed most.”

Professor Matt Ashton Director of Public Health added: “This initiative reflects Liverpool’s dedication to protecting residents from the adverse effects of gambling, fostering a healthier and more resilient community.

“Stakeholders from various sectors will work together to refine strategies, implement policies and ensure sustainable interventions that address gambling-related harms effectively.

“By combining research, public engagement and cross-sector collaboration, the city is taking proactive steps towards mitigating the impact of gambling-related harms and promoting public well-being.”

This showcases more desire from the city of Liverpool to tackle gambling-related harm, as last year they helped launch a gambling addiction initiative across Merseyside, Wirral and Cheshire.

Called the North West Gambling Service, provided essential service for those struggling with gambling problems, mental health conditions and suicidal thoughts.

Gambling harm initiatives have been growing in the UK, with many looking to find ways to support those that are struggling.

In February, Citizens Advice Cornwall launched an initiative which aimed to tackle the issue across Cornwall and the Isles of Scilly, teaming with the National Addiction Service, GamCare and local partners ARA.

Alongside national campaigns such as Safer Gambling Week, which takes place in November, there is a clear focus on aiding problem gamblers, and providing help to them.