The Unit puts a new spin on amateur football with help from Dribble

By Charlie Dear

The Unit has partnered with Moneyball-inspired fantasy football operator Dribble to revolutionise the data and performance tracking of amateur grassroots football.

A leader in product development and marketing services for sports betting and iGaming, The Unit has seized the opportunity to team up with the forward-thinking folks at Dribble to offer players in the amateur game a chance to track their performance, while connecting the wider football community to earn recognition for their on-pitch performances.

Players will be able to track their games and see their data, accumulating points based on how they and their team perform in matches. Players vote for their player of the match each week and profiles and rankings will automatically update.

Paddy Casey, The Unit's co-founder, said: “By offering the opportunity for amateur football players to become the stars of the show in their own fantasy football leagues, Dribble has brought to market an innovative and exciting platform, which ties in with our background in sports, so it’s been an ideal collaboration.”

Dribble's CEO and founder Kirk Flitton added: “In the past six months, we have raised early investment and gone from concept to product. We would not have been able to do so without The Unit, who have been a key part of the journey in making our idea come to life.”

With an office based out of Ireland, as well as Ukraine and Moldova, The Unit has a firm commitment to becoming a partner of choice through the industry. In addition to its far-ranging marketing services, it appears the team are solidifying a strong track record for scalable products within the sports betting and iGaming sector.