Oscar-winning Jamie Foxx debuts in BetMGM's first casino commercial

Free Malaysia Today

Oscar-winning actor Jamie Foxx has starred in a new casino commercial for BetMGM titled ‘Vegas Nights’ which places a focus on the company’s current reward system, integrating the BetMGM app with various hospitality and gaming experiences at venues such as MGM Grand and the Bellagio.

BetMGM is one of the leading sports betting and gaming entertainment companies in the US and has recently launched in the UK; as of 2023. The company was founded in 2018 and has exclusive access to MGM’s US land-based and online sports betting, online gaming businesses and tournament poker throughout the country.

Check out the best UK online casinos to claim offers worth up to £9,500 and over 3,500 free spins!

Foxx – who has been a brand ambassador for the company since 2020 – may only feature in the commercial for 30 seconds, but during his time on screen, he explains how playing various online casino games via the BetMGM app can unlock a host of rewards and experiences in Las Vegas.

This short commercial will air across five markets in North America where the BetMGM casino operates: Michigan, New Jersey, Pennsylvania, West Virginia and Ontario.

“BetMGM has been a phenomenal company to work with the past few years and creating this new commercial for their online casino was no exception. I love the way the spot turned out.” Said Foxx after starring in the commercial.

Adding someone as impressive as the 57-year-old – who has starred in Ray, Any Given Sunday and Collateral – proves that combining celebrity talent with excellent storytelling can take the commercial from a mere advert to something much more immersive.

His impact in the commercial was highlighted by BetMGM CMO Casey Hubris, who said: “Jamie Foxx is an extraordinary talent and a pivotal part of the way we showcase the best of BetMGM. This spot brilliantly captures BetMGM’s major differentiator of blending online and in-person casino experiences.”

Meanwhile, AJ Mazza, brand director, BetMGM, said: "Jamie is a fantastic ambassador and opens up so many creative ways to unleash our brand. His energy and humor on set was irresistible and it was an honor to collaborate with him."

Foxx isn’t the only celebrity figure that has worked with BetMGM in the past. Former NHL icon Wayne Gretzky has been an ambassador for the betting giants, along with current NHL star Connor McDavid and former NBA small forward Jalen Rose, who is now a respected basketball analyst.

By combining online gaming success with real-life rewards, BetMGM is setting the standard in what is a highly competitive market.

With the ad following Foxx through Las Vegas institutions such as the Bellagio, ARIA Resort & Casino and the MGM Grand, he showcases that those playing online can win big rewards such as show tickets plus hotel stays across a range of luxury apartments.

This 30 second commercial is sure to be a success and don’t be surprised if Foxx reprises his role in another one further down the line.