Bulldog agrees licence deal for bullseye slots and bingo in the UK

Bulldog Licensing

Bulldog Licensing has agreed to several licencing deals that will see Bullseye-branded board games, bingo and slot machines hit the UK market. 

Blueprint Operations has the rights to produce slot machines for land-based casinos, bingo halls and other venues, while Buzz Bingo, the UK’s largest bingo operator, has already launched Bullseye-themed games both online and in their retail bingo halls.

Check out the best UK online casinos to claim offers worth up to £9,500 and over 3,500 free spins!

Bullseye first aired in 1981. The darts-based TV game show was hosted by Jim Bowen and co-hosted by Tony Green and featured an anthropomorphic bull logo, named Bully. At its peak, the show pulled in around 17 million viewers and remains a cultural icon. 

The show returned for one series in 2006, when it was hosted by comedian Dave Spikey, and, following a successful one-off Christmas special in 2024, ITV is set to air a new series in 2025, fronted by former cricketer turned TV host Freddie Flintoff. 

Such is the ongoing fame of the Bullseye brand that it has not only enjoyed multiple TV revivals but has already been turned into multiple board games and even video games. In 2015, Microgaming launched a Bullseye-themed online slot called Bullseye. 

The game is still available today, although it now falls under the Games Global portfolio. It is a five-reel slot with 243 playlines and features iconography and symbols from the show. 

The Bullseye slot machine offering is going to get a refresh, thanks to a new licensing deal signed with Blueprint Operations. Blueprint, which is part of the German Merkur Group, produces physical slot machines for use in arcades, bingo halls and other adult gaming venues. 

The machine will be available from 27 May and will, unsurprisingly, feature Bully as well as iconic prizes from the game show. As yet, the format of the game is unclear: Blueprint may opt for a 1980’s retro-themed game. 

At the same time, Buzz Bingo is also celebrating a new Bullseye tie-in. Buzz Bingo is the UK’s leading omnichannel bingo operator. Buzz launched Bullseye games in December last year, bringing the game and its many catchphrases to physical and online bingo games. 

The Buzz Bingo website has a dedicated Bullseye room that runs from 5pm to 11pm every day. It includes community jackpots as well as interactive elements. 

A bullseye call on the number 50 results in a £180 community jackpot. As well as cash prizes, players can also win related merchandise.

Buzz Bingo was previously known as Gala Bingo but rebranded in 2018, stating that it wanted to attract a younger audience. Buzz Bingo also offers Bullseye games across its 79 physical bingo halls across the country, where players can also enjoy a bus-fare home feature.