Casimba Gaming enlists Vega Gibraltar to fuel UK growth

Casimba Gaming, which owns and operates more than a dozen online casinos and gambling sites, has enlisted the help of specialist marketing company Vega Gibraltar. Vega, which was formed in 2022 following the merger of Markor Technology and Whitezip, will provide performance marketing services to help enhance Casimba’s growth in the UK industry.

Casimba Gaming was created by the merger of player account management firm Markor Technology and marketing agency Whitezip, in 2023. Since then the company has agreed partnerships with the likes of BGaming and Swintt, adding hundreds of games to its expanding portfolio. 

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As well as offering games and proprietary casino gaming technology to other companies, Casimba has launched and manages online casinos of its own, including Grand Ivy, Jackpot Village, and Dream Vegas.  

Casimba has worked with agencies in the past but recently took most of its marketing efforts in-house. However, the group has now enlisted the help of Vega to fuel UK growth. 

Head of marketing for the group, Michael Curran, said: “In the past, we found that most agencies couldn’t match the precision or ownership we get from our internal teams. But Vega is different. They’ve already integrated very quickly, as a result, we’re seeing impressive KPI improvements across the board. Bringing a strategic perspective and genuinely caring about performance. It feels less like hiring an agency, and more like gaining a high-impact extension of our team. We’re excited to see what we can achieve together.”

Vega launched in 2022 and saw considerable early growth with the marketing agency moving to larger, 1900 ft premises, in November of the same year. In 2024, the group announced it was opening a second office, in Gibraltar, one of the world’s leading gambling hubs. 

The new office, headed by former BetVictor marketer and Vega co-founder Carl Hallam, was opened in the World Trade Center, moving the company closer to many of the gambling firms it serviced. 

At the time of the move, fellow co-founder Mark Jorgensen said: “Having worked with many clients in Gibraltar, we have built a strong presence and experience there and we believe there is great potential to continue to service and expand our global client base.” 

While expanding, the company retained its Manchester office and boasts a list of current and former clients that includes Mecca Bingo, Rank Group, Grosvenor Casinos, and Rhino Entertainment. 

Of the new partnership, Callam said: “We’re incredibly proud to be working with Casimba Gaming. From day one, it’s felt like a true collaboration, and that’s exactly the kind of partnership we built Vega Gibraltar for. Casimba knows exactly what great execution looks like and expects nothing less. That’s why this partnership works. 

“We’ve always said the best work happens when we’re treated as an extension of the team, not an external agency. We’re not here to replace in-house; we’re here to enhance it, with insight, scale, and speed that unlock growth. That shared mindset is already delivering excellent results.”