European Casino Association launches strategic partnerships with: Aristocrat, Light & Wonder, IGT and Novomatic

By Lucy Wynne

The European Casino Association (ECA) has announced its strategy partnerships with four suppliers: IGT, Light & Wonder, Aristocrat and Novomatic.

The ECA hosted a casino industry forum at Nova Gorica, Slovenia to announce its official ‘ECA strategic supplier partnership’. The initiative will aim to collaborate with providers who supply to the land-based casino sector and by doing so, enhance relationships with policymakers and stakeholders.

In line with the partnership, industry stakeholders will collaborate closely with European authorities to address issues and create fair regulatory frameworks.

As part of the initiative, aspects that will be looked into are: enhanced security measures, strategies to combat unregulated gambling and equipment standardisation. Furthermore, the partnership will work to connect providers with operators as well as providing network opportunities to enhance compliance and responsible gambling practices.

Overall, the partnership has been created to contribute to the integrity and growth within the European casino industry.

Chairman of the ECA, Erwin van Lambaart, said: "We are pleased to welcome Aristocrat Gaming, IGT, Light & Wonder and Novomatic as the founding members of the ECA's strategic supplier partnership. This collaboration allows us to share diverse perspectives and work towards solutions that benefit the entire gaming community, while respecting the distinct roles of operators and suppliers."

Light & Wonder’s vice president of sales EMEA, Jon Lancaster, commented: “Light and Wonder are honoured to be collaborating with the ECA on this strategic partnership. We have long considered that casino operators, trade bodies and suppliers need to work closely together on issues that impact the future of our industry and this partnership represents a great opportunity to actively address those challenges together.”