Incentive Games bringing new slots and iGaming titles to UK with Jumpman Gaming

iGaming software studio, Incentive Games, has announced a partnership with online casino network Jumpman Gaming which will see the company’s popular slots, crash, and tower games launch across Jumpman’s expansive network of sites. 

Jumpman Gaming has said it plans to partner with other major UK operators in the near future, and the news comes just months after the group announced its acquisition of a UKGC licence.

Incentive Games was founded in 2013. Its early work saw the company produce fantasy sports free-to-play titles before more recently launching into the real-money gaming space. 

The B2B provider has partnerships with major names in the global gambling industry, including bet365, with whom they launched a Club World Cup predictor game in June 2025. 

In April 2025, the company secured a UK Gambling Commission licence which, according to CEO Ahmed Baker, who was named as the company’s new CCO in February this year, represented “a pivotal step forward in our growth strategy.”

The deal with Jumpman represents the first major move to provide paid games to the UK market. 

Baker said, of the new deal: “We’re thrilled to partner with Jumpman Gaming as our first UK operator, marking a major step forward in Incentive Games’ real-money expansion. 

“Their reach and unique white-label model give us access to a wide network of brands, making this a powerful launchpad. With more UK operators to follow, we’re excited to bring our proven innovation and player-focused design to the real-money space.”

Jumpman Gaming launched in 2009 as a white label operator and has grown to become one of the UK’s largest and fastest growing networks of gambling sites. 

It currently operates more than 130 online casinos and bingo platforms including Win Windsor, Win British, and Clover Casino, on behalf of global clients. Bettors can already play Mega Flight and other Incentive Games’ titles at Kong Casino. 

Announcing the new partnership, head of casino operations at Jumpman Gaming, Ambika Zutshi, said: “We’re always looking for partners that bring something genuinely different to our players, and Incentive Games does exactly that. 

“Their unique approach to game design and player engagement aligns perfectly with our mission to offer entertaining, rewarding experiences across our network.”

The deal will see games from Incentive Studios – the new real-money gaming studio arm launched by the company in June 2025. At the time of the launch, the studio said it intended to add new spins to popular game variants including crash, tower, and arcade games. 

CEO, John Gordon, said the company planned to offer its first real-money games to partners in Q3 2025, and the Jumpman Gaming deal represents the company’s first move in this area, potentially bringing a growing portfolio of innovative and unique gaming experiences to players. 

Many of the games will likely offer something a little different to the usual array of slot games and traditional casino table games that are offered to online casino players.