Inspired Entertainment teams up with bet365 to release new revolutionary roulette game in UK

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British betting giants, bet365 are set to offer a new gaming experience for its UK customers with Inspired Entertainment's new Hybrid Dealer Roulette game.

The game will be powered by Inspired Entertainment's revolutionary online product Hybrid Dealer, which offers players casino and gameshow content without the problems typically tied to live dealer games.

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Hybrid Dealer Roulette mimics a real-life casino using virtual CGI, green screens and pre-recorded hosts. On top of that, it gives players a dynamic social element to their experience with live leaderboards and a chat feature.

All players will see the same results play out at the same time, with a countdown timer to place bets before each round.

This latest deal continues bet365 and Inspired Entertainment's partnership, which recently expanded into the Mexican market with the launch of the new Sticky Stacked Fire 7s slot.

A spokesperson for bet365 said: “This partnership is a testament to our dedication to providing the best online casino experience for our players through cutting-edge offerings.

"We are always looking for new ways to enhance the player experience and keep our players engaged. Inspired's Hybrid Dealer Roulette game is an exciting innovation that we are confident will resonate with our players."

Not only will bet365 customers have access to a whole new category of gaming, but the British bookmaker is also saving some pennies in the process.

Brooks Pierce, president and CEO of Inspired Entertainment, said of the new deal: "We are thrilled to partner with bet365 to bring this exciting new game to their players.

"Hybrid Dealer is a whole new category of games, and through our advanced technology, bet365 will be able to provide a realistic roulette experience to their online players without the expense and effort of dedicated studios and staffing."

The bookmaker also announced its financial accounts this week, reporting a return to profitability in its 2023-2024 fiscal year. It showed bet365's revenue climbed to £3.72bn in the 12 months ending 31 March 2024, a 9% rise from the £3.41bn recorded the previous year.

Denise Coates, found and joint-CEO of bet365, puts their strong performance down to significant investment and expansion into the US market, and said the gaming sector stayed "broadly flat year-on-year and in line with expectations given the strong prior period results."

She added: "Maintaining this level of performance can be attributed to a number of strategic initiatives across the different gaming products. Our games product remained the focal point for housing the variety of game types available, as we continue our quality over quantity strategy."