YouTube confirms policy changes to increase restrictions on gambling content

IMAGO

Streaming platform YouTube have stated they will remove any content that links to gambling websites, in a move aimed to protect users from gambling harm. 

The Google-owned video-sharing platform has updated its policies and will no longer permit content that directs traffic to “unapproved” betting sites through images, links, text, logos, or even verbal instructions.

To learn more, visit our responsible gambling at casinos page which also offers resources and advice on where to seek help if needed. 

This is effectively an extension of existing regulations that banned links to external sites that violated rules, including illicit gambling platforms.

Only limited content approved by Google Ads or reviewed by YouTube will be visible on the mega-site.

A YouTube statement said: “We know this update may impact creators who focus on online gambling content like casino games and applications, but we believe these changes are a necessary step in protecting our community, especially younger viewers.

“YouTube is committed to supporting creators while ensuring a safe and responsible platform for everyone.” 

At present, the only betting links permitted are the content that complies with the relevant local requirements, but the guidelines will change later this month. 

From 19 March, content that includes promotion of online betting sites or apps could become age restricted, meaning it will only be visible to those who are over 18 and signed in to YouTube.

YouTube spokesperson Boot Bullwinkle told CNN: “We’ve strengthened our policies that prohibit content directing viewers to unapproved gambling websites or applications.

“We will also begin age-restricting content that promotes online casinos,” he added.

Since the legalisation of sports gambling in the United States in 2018, there has been a rapid proliferation of content online, which has naturally made its way to YouTube.

There has also been an increase in the popularity of prediction markets which exchange contracts (bets) on the outcome of contests such as the US presidential election. 

With more people wanting information and access to these platforms, YouTube channels are publishing videos on how to make money on them, clocking up hundreds of thousands of views. 

YouTube is wary of this type of content, but its moderation responsibilities are made harder in the US market given that different states have different laws, with experts warning that millions of Americans could be at risk of developing “severe problems”.

The video-hosting giant insists it has previously clamped down on sensationalist content pledging guaranteed winnings or loss recovery from gambling sites, but the update to its policies means that even its approved sites will not be able to use such language.

This change of approach to gambling content mirrors similar themes from Europe and elsewhere in the world. 

In Italy, YouTube has been fined for insufficient control of gambling content, with regulators adopting a firm stance, while warnings about illegal gambling platforms have been issued in France. 

In Germany, its regulator has specifically targeted YouTube and Twitch regarding unapproved gambling content, and further afield in India, there has been a wider directive outlined to social platforms and advertising affiliates concerning betting services.