Metric Gaming links up with Racing and Sports to enhance its horse and greyhound offerings

Metric Gaming have confirmed a partnership with Racing and Sports (R&S) to improve its horse racing and greyhound offerings in the UK and Ireland market. 

The European sports betting platform provider previously launched Betzone in 2021, now it wants to enhance the product to secure growth. 

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Metric will aim to do this by utilising the tech, data, and digital qualities of the racing industry specialist firm.

Dan Banham, COO at Metric Gaming​, elaborated on this when he explained: “At Metric Gaming, we constantly seek to offer our Partners access to​ the​ best providers, and our partnership with Racing and Sports compliments this strategy perfectly.”

“With our recent entry into the UK market, horse racing is not only an integral part of our sportsbook offering, but also a huge opportunity for us to compete. 

“R&S’s comprehensive, premium data allows us to deliver a high-quality Racing product and deliver a first-rate user experience.”

He added that R&S have been a pleasure to work with, with hopes that the partnership can go from strength to strength.

The Racing and Sports platform provides extensive data, actionable bet prompts, and content across various languages.

Its product has been developed to gain traction across key European markets, beyond the UK and Ireland, to deliver “an unmatched horse racing product essential for success”.

Stephen Crispe, managing director and CEO, Racing and Sports, stated: “We are delighted to partner with Metric Gaming, a ​​sportsbook ​platform ​provider renowned for its innovation and technological excellence.

“Being chosen as their racing and greyhound data partner after a rigorous sales process is a testament to the quality and consistency of our offering”, he added.

The R&S boss intimated the partnership would be a long-term arrangement, to ensure that Metric and Betzone are equipped to meet the evolving needs of both operators and bettors.

Horse racing remains a very popular sport and pastime among the British people, even if cost pressures were highlighted following the recent conclusion of the 2025 Cheltenham Festival. 

Betting industry figures remain confident about the future of the racing sector, its allure to punters, and the direct impact on bookmakers. 

Reflecting on Cheltenham 2025 and whether the festival was retaining its prestige and status, Boyle Sports’ head of communications and sponsorship was unequivocal in her backing. 

Sharon McHugh responded: “Cheltenham remains the Olympics of national hunt racing and the ultimate fixture in the calendar. I think the way people are choosing to enjoy it is evolving.

“For example, just simply from a personal perspective, I know lots of people who took the week off work to enjoy it with friends in their local area. I know other people who travelled to Spain to enjoy it in a sunnier climate.”