PricedUp was founded in 2024 as a combined sports betting and online casino offering, making it a new online casino. Owned by the Sussex-based Off Course Bookmakers Ltd, it enjoys maximum credibility with a licence from the United Kingdom Gambling Commission (UKGC) and offers a nice variety of games for new and existing users.

Key information

What is PricedUp all about?

PricedUp is fresh on the online casino scene, having been founded in 2024 by Off Course Bookmakers Ltd. It’s just one section of a major online bookmaker operator that also offers a large set of sports betting markets.

Its licence from the United Kingdom Gambling Commission (UKGC) ensures it adheres to the highest standards of quality and fairness for its customers.

Bonuses

There’s a concise set of quality casino welcome bonuses for PricedUp’s new and existing customers. There are two key offers at the time of writing, offering a couple of free spins options. If you spend £30, you’ll get 30 free spins on the casino’s Snakes and Ladders Snake Eyes game.

If you fancy broadening your options, there’s a 50 free spin bonus on a wide variety of games when you wager £250 with the casino. This, along with other regular promotions and £2 million prize pool on drops and wins ensures that both fresh and existing customers are rewarded for their efforts.

Available games

PricedUp offers a wide range of classic casino games from a wide variety of providers, big and small. There’s a whole host of online slots to play, as well as table games like blackjack, roulette and baccarat.

The site devotes an entire section to fishing plays and the live casino offers an immersive gaming experience for players. There’s also slingo, drops and wins and megaways for a flutter.

User experience and interface

A simple, but effective interface ensures users are served with a wealth of options in a clear, concise manner that isn’t too overwhelming. This makes PricedUp a decent option for new players, allowing users to navigate through clearly signposted game categories. The ability to search for games by software provider is another welcome addition to the user experience.

Games are clearly signposted with distinct artwork that doesn’t try and pack in too much information. It’s worth noting that the casino operates as a distinct section on the wider, so you may have to find it on the site’s menus as the sports betting function is the default offering when you first land on PricedUp’s website.

Mobile and app compatibility

PricedUp has produced a smart and smooth mobile app to host its sports betting and online markets. Whilst both functions share an app, this isn’t too much of a problem given the smart mobile navigation that the site has clearly worked hard on.

There’s horizontal navigation to search by gaming type and rows of two games is a refreshing ‘less is more’ style in a small mobile space that other online casino providers sometimes try and pack too much into.

VIP programmes and loyalty rewards 

PricedUp’s VIP offering is somewhat limited, but it’s an area that may expand more as the online casino matures. Nevertheless, there are weekly and monthly promotions like the aforementioned £2 million prize pot that are well worth checking in on. The fact that existing customers also benefit from the casino’s most prominent bonuses is also a plus.

Pros & Cons of PricedUp

Diving deeper into PricedUp 

Licensing

Off Course Bookmakers Ltd, the owners of PricedUp, quickly secured a licence from the United Kingdom Gambling Commission (UKGC) to give it maximum credibility as a new entry to the online casino market.

A UK-based licence ensures adherence to the highest standards of fairness, guaranteeing fair play and random outcomes. Unlike many other providers, the owner’s head office is also in the UK, based in Hove, Sussex.

Payment methods

PricedUp’s casino payment methods are simple and concise. There’s a notable absence of mobile wallet providers like PayPal, but this is made up for by the simple process to deposit and withdraw funds.

The latter takes between two and five days to reach a user’s bank account. Visa, Mastercard, Maestro and instant bank transfer are the options available for customers.

Software providers

PricedUp works with a large range of software providers, clearly namedropping these on its website and allowing users to search for games from their preferred choice.

Pragmatic Play, Four Leaf Gaming and Boomerang are just three of the providers partnered with PricedUp to bring a professional gaming experience to users.

Security and fairness

PricedUp’s UKGC licence ensures it has some of the highest standards of security and fairness globally. Gaming aspects like random number generation, independent testing and auditing of games are guaranteed by the UK’s regulator. Encryption is also used to protect payment data and the personal information of users.

This means that new and existing users can be confident that they’re entering a transparent gambling experience.

Responsible gambling measures

Responsible gambling is highlighted prominently across the PricedUp website, including in the offer blocks at the top of the screen, which is quite often not the case with other providers. There are links to organisations like GambleAware and the National Gambling Helpline number is clearly signposted.

There are deposit limit options, session reminders and self-exclusion time for users as well.

FIRST rating: 4.5/5 stars

If you’re on the lookout for a simple, transparent online casino gaming experience that prioritises substance over anything else, PricedUp is one of the best options out there. Whilst it lacks the more innovative gaming libraries and payment methods, users can be confident of a solid gaming experience.

Even though there’s the absence of a huge VIP programme, the fact that existing users can also benefit from a style of offers often reserved for new players by other providers does make up for this.

Payment methods 

FAQs

Is PricedUp legit?

Yes. PricedUp is a professional operation founded in 2024 and backed by a licence from the United Kingdom Gambling Commission (UKGC).

How can I contact customer support at PricedUp?

Click the search menu icon at the top left of your screen, scroll down to ‘Help & Support’ and click on ‘FAQs’ to be shown a list of contact options. You can email PricedUp’s customer service team at customerservice@pricedup.bet here.

How do I reset my password at PricedUp?

Click the ‘login’ heading at the top right of your screen. Then click ‘Forgot Password’. Enter the email address linked to your account to be sent a link to reset your password.