Allwyn hires former 888 Holdings COO Elena Chambers as transformation chief

By Charlie Dear

Allwyn have announced Elena Chambers as their new group chief transformation and corporate development officer, having taken up the role on 18 November. 

Chambers will oversee the execution and development of large-scale transformation projects across Allwyn’s international portfolio, including the UK’s National Lottery.

With over two decades of experience in strategic planning and operational leadership, Chambers will bring a wealth of expertise to the gambling industry and externally too.

She most recently served in a similar role at Virgin Media O2, since June 2023, but it was her role as COO at 888 Holdings (formerly Evoke Plc), leaving the post-merger operational integration of 888’s £2bn acquisition, of William Hill in 2022, that really drew attention.

Allwyn’s leadership team emphasised Chambers’ proven track record in managing key integrations, cost controls and the development of synergies across operating units. 

Robert Chvátal, Allwyn Group CEO, stated: “We are delighted to welcome Elena as group chief transformation and corporate development officer as we continue to develop the growing Allwyn brand and business.

“Elena is a dynamic and proven business leader, with an exceptional track record of delivering business-wide change. Her expertise in growing and optimising global businesses will be indispensable as we strive to make lotteries even more entertaining and enhance the positive impact they can have on society.”

Commenting on her appointment, Elena Chambers said: “Allwyn is a truly exciting and dynamic company with a mission to transform the impact of lotteries and casual gaming. The business has a strong commitment to enhancing its social impact and delivering strategic growth underpinned by core foundational values.

“I look forward to working with the team in this exciting new chapter for the business to help deliver even better lotteries and games and I’m delighted to have been appointed.”