‘Nifty 50’ is the new lottery game from Betfred
By Charlie Dear
Betting operator Betfred has launched a new studio and a team of presenters for its new-look lottery game ‘Nifty 50’ and you can punch your ticket five times a day! The fixed odds game will feature five live draws each day that can be viewed live via Betfred’s official YouTube channel.
These will be held every day - except for Christmas day - at 11.30am, 2.30pm, 5.30pm, 6.30pm and 7.30pm UK time. Betfred have called on the services of Joshua Littlehales and Grace Constantinou to front up this new venture as presenters. Littlehales said: “The new studio looks amazing, and I feel impressed each time I step inside. I feel excited to call it my professional home.”
The studio is part of a widespread refurbishment project at Betfred and will be located at the company’s headquarters in Birchwood, Warrington.
On the launch, Constantinou said: “I saw the studio when it was dust and walls and now to see it completed, it’s very impressive.”
Fred Done, Betfred owner, said: “The whole idea behind Nifty 50 is for customers to win big for small stakes, and to now promote it with a purpose-built studio and live presenters I am delighted.”
Production will be headed up by designer Paul Sudlow who’s background includes working on ITV’s Euro 2024 studio in Berlin and the Rugby Union World Cup in 2023.This latest move has come only weeks after Betfred teamed up with innovative boxing promoter Boxxer to introduce the ‘Betfred fight of the night’ feature.