Booming Games partners with 32Red to expand UK market reach

Booming Games has signed a deal with online casino 32Red, which will see the company’s roster of popular games, including Cash Pig and Buffalo Hold and Win added to the British casino’s site. 

Booming Games, which launches two new slots every month, has been broadening its reach in recent months, announcing partnerships with the likes of ChopBet in the African market and securing certification in the booming Brazilian market. 

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Meanwhile, 32Red has added titles from Yggdrasil and Gaming Corps while Kindred Group, the parent company of the online casino, has expanded to offer eSports betting through a new partnership with Abios.  

Booming Games is a leading global provider of iGaming software to online casinos. Since the company was founded in 2014, it has launched hundreds of titles, primarily online slots, and boasts that it launches two new games every month. 

In 2024, it secured various global iGaming licenses including in Romania and Denmark. Most significantly, in November last year, it gained certification in the emerging Brazilian market. It has also recently signed a partnership with ChopBet, increasing its presence in the African market. 

The company has a large roster of games and is a prolific software manufacturer. Current titles include Burning Classics, TNT Bonanza 2, and Cash Pig. Most recently, it launched the Easter Classics game on 10 April.

This most recent partnership with 32Red represents a further expansion into the European market, and Aaron Axisa, head of sales at Booming Games, said: “We’re thrilled to partner with 32Red, a leading name in the UK gaming market. This collaboration allows us to bring our high-quality, innovative slots to a wider audience, and we’re confident that 32Red players will enjoy our engaging titles.”

32Red is one of the most widely recognised UK online casinos. The company was founded in the UK in 2002 and has held a Gibraltar gaming license since its formation. The site offers more than 500 games - a figure that is likely to increase with the addition of Booming Games titles. 

32Red was bought by Kindred Group, in 2017, for £176 million, and the parent company recently announced a sponsorship deal with Rangers. Rangers match kits feature 32Red’s sister company Unibet as the main front-of-shirt sponsor, while 32Red branding will appear on training and warm-up kits. 

32Red had previously featured as the club’s main shirt sponsor but was replaced by Unibet at the start of the 2023/24 season.

On the announcement of the deal between 32Red and Booming Games, 32Red’s senior casino content manager Allana Hart said: “We’re very pleased to partner with Booming Games and bring their high-quality content to our players. At 32Red, we’re always looking to enhance our offering with providers who share our commitment to excellence and innovation. This collaboration adds real value to our platform, and we look forward to seeing how our players engage with Booming’s impressive portfolio.”