Playtech partners with Progress Play to deliver bingo product for 120 sites

Playtech has announced a partnership with Progress Play that will see a state of the art bingo platform available across more than 120 iGaming websites. 

The yet-unnamed bingo platform went live in December 2024. Following a successful ‘trial’ period, the product is set to be integrated as the main bingo service for Progress Play’s vast casino catalogue. 

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This development underscores the success of recent collaboration between both firms – with Progress Play’s white-label infrastructure and Playtech’s in-house bingo software merging to provide next generation bingo content for users. 

Core to the bingo-focused alliance is improved flexibility, scalability and tailored customisation for operators. Malleability stands as a crucial element, as Progress Play and Playtech seek to allow the unique themes of various operators to flourish. 

Also on the docket are social features; this bingo product supports on-site chat rooms and innovative community building – both fundamental ‘must haves’ in the modern iGaming industry. 

For bingo players, this move marks a crucial step forward. With enriched immersion, personalised offers and responsive gameplay across mobile and desktop devices, this accord targets enhanced long-term engagement throughout all 120+ sites.

VP of interactive gaming at Playtech, Marat Koss, outlined plans for “best-in-class” entertainment through this agreement: 

“We are delighted to welcome Progress Play to the Playtech Bingo network. We have enjoyed working together for many years, and we are excited to extend this partnership to Bingo vertical. 

“By joining Playtech’s network, Progress Play will be able to offer a best-in-class bingo experience to their vast pool of players who will benefit from a wide choice of content, attractive prizes and large variety of games.”

Koss confirmed that both entities expect to work together for the long haul, saying: “We look forward to a continuing our long and successful partnership.”

Progress Play CEO, Itai Loewenstein, also expressed excitement while discussing this deal’s potential: 

“We are thrilled to extend our partnership and integrate Playtech’s innovative Bingo platform into our offerings. This collaboration allows us to deliver an unparalleled gaming experience and next level entertainment to our players. We look forward to the exciting campaigns we have planned together.”

This news showcases a debut foray into the bingo space for Progress Play. Playtech will offer ongoing assistance and consultation to ensure a smooth transition as its partner embarks on an all-new venture – with its decades of experience proving imperative to the continuous prosperity of this agreement. 

Moreover, Progress Play is expected to benefit from Playtech’s Eyecon award-winning slots as a function of this deal. 

All operations undertaken during this partnership shall be overseen by incoming Playtech chairman, John Gleasure, who was appointed to the board earlier this month. Previous to his new role, Gleasure led DAZN, The Sporting News and Perform to industry success during a notable 30-year career.