Peter & Sons expands UK gaming presence alongside White Hat Gaming

Imago

Peter & Sons continue to grow their gaming portfolio with their latest partnership alongside  White Hat Gaming network expanding their presence in the UK market.

This latest move follows a similar agreement facilitated by Light & Wonder which collectively aims to broaden the studio’s reach within regulated markets and connect with a wider audience. 

The collaboration with White Hat Gaming will allow Peter & Sons’ games, including hit titles such as Voodoo Hex, Xibalba and Wild 1, as well as brand new games like Muddy Waters and Barbarossa Revenge to be featured on White Hat Gaming’s platforms. 

White Hat partners with many high-profile names in the betting and gaming industry like Bally’s, BetMGM and Fanduel.

This deal would see Peter & Sons’ portfolio appear on prominent online casino brands like PlayZee.com, CaptainSpins.com and Casimba.com. Formed in 2019 with a mission to embody ‘the anti-boring’, Peter & Sons have quickly grown into award-winners working alongside world-class artists, mathematicians and musicians to offer a unique, high-performance gaming experience. 

They’ve made big moves already in 2024, bringing in Lauryn Duncan as head of sales and marketing to cultivate new partnerships. Subsequently, the deal with distribution Light & Winder opened doors for the studio in other regulated markets including Spain, Italy and Canada.

Peter & Sons founder and commercial director Yann Bautista said: “The deal with Light & Wonder was a major milestone for Peter & Sons and going live with White Hat Gaming is the first phase in this exciting new chapter. White Hat Gaming is a major player in the industry in the UK and globally and we believe this collaboration is a win-win for both our companies.”

Jamie Lees, head of content at White Hat Gaming said: “We’re huge fans of Peter & Sons’ work, which is why we’re thrilled to go live with their portfolio on our network. Their games break the mould and are unmatched when it comes to humour and storytelling.

Our platform boasts an amazing range of games from 130 top providers, but none of them are quite like Peter & Sons.” It feels like the firm are positioning themselves to be a major player in the industry in 2025, with this latest partnership a big milestone in their mission.