Videoslots undergo major rebrand as Immense Group and announce new CEO

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Online gambling giants Videoslots Group have unveiled a major rebrand as Immense Group, marking a new chapter in their journey as a leading player in the iGaming industry.

Founded in 2011 as a single brand, Videoslots has since grown into an online casino powerhouse with a portfolio of five big players: Mr Vegas, Kungaslottet, Mega Riches, DBET and Videoslots itself.

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The group believe the new corporate structure reflects the growth they've made over the past 13 years, as well as their commitment to future innovation.

According to co-founder Alexander Stevendahl, the new corporate structure represents the company’s aspirations for the future.

He said: "Videoslots Group has an impressive track record in a fast-growing, rapidly changing industry. Adopting the Immense Group name shows our ambition to keep evolving and paving the way for future growth for each individual brand."

The rebrand also sees a change in leadership, with the appointment of Jesper Karrbrink as the new CEO. 

Based in Stockholm, Sweden, he brings over 20 years of experience in the iGaming industry, with senior leadership roles at Mr Green, Svenska Spel, Pariplay and Internet Vikings on his CV.

On his new role, Karrbrink said: "The Videoslots journey is a true success story. With four additional brands and a new corporate structure, now is the perfect time to introduce a new umbrella brand that carries the strong Videoslots culture into its next chapter."

A statement from the group praised Karrbrink’s track record, emphasising his ability to grow brands in such a crowded market.

It read: "His strategic leadership at these organisations highlights his capability to scale businesses, navigate regulatory landscapes and drive success in highly competitive environments."

So, what's the story behind the new name? The group say ‘Immense’ represents “awe-inspiring innovation, exceptional talent and a culture of excellence.” 

They believe the new name captures their mission to deliver premium gaming experiences while supporting global growth under a unified brand.

Despite the holding company's new name, Mr Vegas, Kungaslottet, Mega Riches, DBET and Videoslots will remain untouched. However, social media channels have been freshened up in line with the new brand identity. You'll now find them under @Immense or @LifeAtImmense across all platforms.

Former deputy chief executive at Videoslots Ulle Skottling touched on the company's ambitious expansion plans earlier this year.

“I envision an exciting and transformative journey for our company over the next five years,” he told iGB. “Our strategic vision includes expanding into more regulated territories, ensuring compliance and offering our unique gaming experience to a wider audience.

“This expansion aims to strengthen our market presence and elevate the overall gaming experience.”