All British Casino becomes latest UK Championship snooker sponsor

By Charlie Dear

Live casino and bookmaker operator All British Casino has been appointed as a partner with the World Snooker Tour (WST) for the upcoming UK Championship and beyond. 

The deal with the WST, which has been signed for two years, is a huge coup for the betting operator to be tied with one of the sport’s elite tournaments that make up one third of the famous ‘Triple Crown’.

This announcement comes only a matter of weeks ahead of the competition that begins on 23 November through to 1 December and will see some of the biggest names in sport hope to secure a major piece of silverware. 

Jan Wienk, marketing manager at L&L, representing All British Casino, commented: “We are excited to connect with snooker for the first time as we know it is a globally successful and rapidly developing sport, which matches our ambitions as a brand.

“The UK Championship has an incredible history and tradition, and we are thrilled to have the opportunity to partner with this event which brings so much entertainment to people worldwide.” Wienk added.

All British Casino have already started leveraging their latest partnership by offering bettors free tickets to the York Barbican across the tournament when playing their free spins promotions on casino games like Big Bass Bonanza and Gold Cash Free Spins.

The WST continues to strengthen its links with the gambling industry; and it was only in July that Unibet was named as the primary and leading sponsorship partner for the tour’s British Open event.

The newly-named ‘Unibet British Open’ took place in Cheltenham at the Centaur Arena’s famous racecourse from 23 – 29 September.