Celtic announce record new shirt sponsor deal with Dafabet

Imago
Celtic have announced a three-year contract extension with Dafabet as their front of shirt partner.

The new deal will see Dafabet become Celtic's longest ever shirt sponsor, extending their partnership to 12 successive years.

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Dafabet initially joined as the club's international betting partner back in 2015 and replaced Magners as their main shirt sponsor the following year.

The Philippines-based betting platform will continue to donate front of shirt space to the Celtic FC Foundation, as well as match tickets to local causes.

And Michael Nicholson, chief executive at Celtic, believes Dafabet is so much more to the Scottish giants than just a commercial partner.

He said: “Dafabet has been a hugely important partner of the club for so many years and we are delighted to agree this new extension.

“It is a partner which has also demonstrated a real and meaningful commitment to our charitable and community dimension, something we are extremely appreciative of. 

“It is through the club’s strong fundamentals that we continue to be able to attract and deliver such quality partnerships and through agreements such as the one we announce today we are able to look ahead with confidence. We thank Dafabet for their continued commitment to Celtic.”

Celtic finished their first season with Dafabet as invincible champions. It was part of a famous Scottish treble, a feat they would repeat for four consecutive years.

And Dafabet's head of sponsorship John Cruces is eyeing up even more success for the Hoops, who already command a nine-point lead at the top of the Scottish Premiership with a game in hand.

He added: “We are very happy to be extending our partnership with Celtic FC.

“To be the longest front-of-shirt partner on such an iconic and worldwide recognised shirt is a proud moment. To think it was back to the 2016/17 season, an invincible season, that we were first on the shirt is somewhat surreal.

“The measure of success the club has had during our partnership has been incredible and testament to all, both on and off the park. As always we wish the club the very best and look forward to seeing more records broken and achieving common goals.”

Celtic are on course for another treble under Brendan Rodgers after beating Old Firm rivals Rangers in the Scottish League Cup final yesterday. They're now unbeaten in 19 domestic games, and are on course to make the Champions League play-off round, with two games of the league phase to play in January.