Sporting Risk announces partnership with Pragmatic Play to expand sports betting features

Imago

Sporting Risk have announced a partnership with global casino game developer Pragmatic Play. The deal will focus on bolstering the latter’s bookmaker offerings, with a variety of advanced football betting features. 

The deal introduces 42 player markets, 16 team markets and 14 match markets, which could all be used in bet-builders across key domestic football leagues. 

Want to play casino games or bet on sports? Check out the best UK online casinos and best UK bookmakers today!

These markets will have pre-configured options, and stats-driven prompts, to provide context and increase user engagement. 

According to Sporting Risk, the bet-builders will be ‘pre-canned’, which can be price-boosted with bet prompts to ensure bettors are informed about the bet.  

Sporting Risk manages the creation and settlement of the bet, including the line-up management and pricing. 

Pragmatic Play will use the Sporting Risk interface, which will allow for price changes and alterations to the product.  

The Gibraltar-based supplier will incorporate the Sporting Risk advanced trading tools, which allows operators to implement real-time price changes, and customised market rules for various segments, for instance: leagues, teams and individual players.  

Pragmatic Play’s partnership with the London-based data science company features streamlined integrated processes, to accelerate operator access to improve betting options, across a variety of markets.  

Sporting Risk have been busy as of late, launching partnerships with other major platform providers, such as Amelco, to improve player props and betting markets. This drive to expand its reach by targeting key markets, including Europe and South Africa. 

The company’s aim is to leverage the predictive modelling of its data science team with an extensive tech operation to provide innovative price feeds, and content into companies which operate in the gaming and media sectors. The company collects extensive and granular data collected by their data scientists, founded originally in football, but has also moved into US sports.  

Pragmatic Play provides casino games to some of the biggest operator brands in the UK gambling industry, such as Flutter Entertainment brands, William Hill and bet365, as well as many others.  However, they are now wanting to bolster their sports betting solution offering.

With bet-builders becoming the popular way for customers to bet on football matches, this deal will provide an opportunity for the consumer to be more informed on their bets, as the statistics available to them increases. 

For both companies this will see a big expansion in their exposure, with Sporting Risk gaining plenty of momentum as of late and this partnership being the biggest in a string of announcements from the company.  

Andy Phillips, Sporting Risk’s chief commercial officer, said: "Pragmatic Play’s sportsbook solution is used by an extensive list of tier-one operators. Our predictive modelling and sports analytics expertise is driving growth in key markets.” 

Gareth Crook, senior vice president of sports at Pragmatic Play, added: "Betting on the actions of individual football players has fast become a key growth area within any global sportsbook. 

“We are already seeing users favouring these types of markets over more traditional football markets and we worked very quickly to add these markets to our existing football offering. 

“Our partnership with Sporting Risk allows Pragmatic Play Sports clients access to a full range of player props and interval-based betting markets across multiple football competitions globally.”