New bet365 feature to protect bettors’ picks if players are substituted

bet365

Online betting operator, bet365, have unveiled a brand-new betting option for UK customers. Titled ‘Sub On Play On’, this football-only feature protects wagers if a customer’s chosen player is substituted. 

This is done by carrying over the original selection and applying it to the incoming teammate.

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For example, a bet on Erling Haaland to score two or more goals would roll over to his replacement if the Manchester City forward were to be taken out of the game for any reason. 

Should the oncoming player meet the bet’s requirements to win, bet365 will pay out as though Haaland had done so. 

To activate this betting service, users must select players from markets comprising the ‘Sub On Play On’ icon - other market choices are ineligible. 

A spokesperson for bet365 commented on the addition of the firm’s latest betting market: “We’re delighted to deliver ‘Sub On Play On’ to our customers around the world. We’re confident that it will quickly become a fan favourite, joining our existing portfolio of standout football promotions.”

The Stoke-on-Trent-based operator’s users across Europe, located in 20 countries including the UK, now have access to the platform’s substitution-centric bet-type. 

The Denise Coates-led operator follows in the footsteps of industry competitors, Evoke and Flutter, with both entities publishing unique variations of this innovative market across their respective bookmaker websites.

Specifically, key industry rivals Paddy Power and William Hill have released modified equivalent versions of bet365’s ‘Sub On Play On’ offering – and both platforms unleashed their substitution-insurance products before bet365. 

Therefore, at the heart of this bet365 feature reveal is a determination to maintain pace with industry leaders, as customers explore sports betting options in a progressively saturated market. 

However, the organisation’s keenness to compete in this particular field could result in slower or weakened earnings. ‘Sub On Play On’ covers a myriad of markets, including goalscorers, bookings, assists, shots and tackles – clearing the way for bettors to attain returns where their wagers would have otherwise lost. 

Nevertheless, ‘Sub On Play On’ comes at a pivotal moment in the traditional European football season. The Bundesliga, La Liga, Premier League and Champions League, among others, sit in a period where substitutions could sway the trajectory of silverware - especially with the five subs ruling coming into play in the last few years. 

In turn, bet365’s addition of this feature assumes a vital role for bettors as fatigue and injuries, as well as a general understanding of which players are likely to be replaced, become intensely prominent. 

News of ‘Sub On Play On’ landing at bettors’ feet arises following an announcement earlier in the year that bet365 joint-CEO, Denise Coates, took a significant pay cut during FY2024. 

Celebrated as Britain’s wealthiest woman, Coates accepted a 45% reduction in earnings to align with a company-wide scheme that sees board members scale down personal revenue in a bid to boost profitability. 

Results have been positive thus far – though whether this novel betting facility improves to or detracts from the company’s bottom line remains to be seen.