Allwyn Q4 2024 financial report: UK National Lottery investment up 151%

IMAGO

Allwyn, operator of the UK National Lottery, has released a preliminary fiscal report that details 12% revenue growth in Q4 2024. 

News comes by way of an unaudited investor trading update, published 12 March. This account stands as a precursor for the entity’s full monetary reporting – with Allwyn set to publicise its audited report on 21 March. 

Check out the online casino gambling sites to claim offers worth up to £9,500!

According to the initial report — which covers Q4 2024 and the full 12-month period — 2024 saw Allwyn attain a 12% growth of £7.41bn in group gaming revenue (GGR) year-on-year; a new record for the organisation. 

Crucially, the group revealed positive revenue figures in non-UK and non-North American technology and content sectors. Specifically, these departments jumped by 8% for the year.

Allwyn’s impressive 2024 earnings go hand-in-hand with numbers derived from its Q4 2024 reporting, in which the firm describes a 10% revenue boost to £2bn over 2023’s £1.8bn. 

The company’s Q4 adjusted EBITDA rose 11% — up £366m — placing that metric above the previous year’s £325m. This is bolstered by a 4% climb in EBITDA for the annum, year-on-year, from £1.24bn to £1.29bn. 

Citing digital channels as a “solid growth driver”, the group pointed to online services accounting for 39% of the year’s total GGR. Moreover, Allwyn’s digital products enjoyed a 20% hike in GGR – evidencing successful ventures across its internet-based facilities.

Increased UK investment lands as a direct result of Allwyn’s 2023 National Lottery acquisition, and the conglomerate now plans to “transform” the service.

Already, retail enhancements, refreshed and revamped products, as well as refined responsible gambling measures, evidence the operator’s willingness to improve the National Lottery.

Allwyn CEO, Robert Chvatal, spoke of “strategic progress” and targeted acquisitions in a letter included in the firm’s latest financial record.

“2024 was another year of record financial performance and strategic progress, as we continued to execute our growth strategies successfully. 

“With respect to strategic bolt-on acquisitions, we were pleased to complete our planned investment in a 70% interest in Instant Win Gaming in September and our expansion efforts were further bolstered by our agreement in December to acquire a 51% stake in Logflex MT Holding Limited, the owner of the growing online sports betting and gaming group Novibet.

“Both transactions are in line with our strategy of making selective acquisitions in relevant products, technologies and content to support our future growth. During the year we also saw a small increase in our interest in OPAP, as a result of its share buyback programme.

“The new year has started well, and Allwyn is well positioned for 2025 and for the next chapters of its growth story,” concluded Chvatal.

However, the National Lottery currently stands as one of Allwyn’s most costly investments. The group’s capital expenditure climbed by 151% in 2024 – primarily owing to its ongoing reforming of lottery services. Nevertheless, Chvatal remains steadfast in continuing Allwyn’s UK objectives. 

This report follows a recent Allwyn announcement that disclosed a new partnership with Aldi to sell lottery tickets via self-service checkouts. This marks a first for the industry, as Allwyn seeks to modernise and accelerate the purchasing experience for Lotto, EuroMillions, Thunderball and Set For Life games.