iGB L!VE announce brand-new London Waterfront Experience for July event

iGB L!VE organisers have unveiled designs showcasing the brand-new waterfront social and networking feature, which is set to be launched at July’s edition, which will be held in London. The event will take place between 2-3 July 2025.

The London Waterfront Experience is situated adjacent to the Royal Docks, and will also involve an iGB L!VE takeover of the Waterfront Street Kitchen and Bar, part of ExCel’s ‘Immerse LDN’ Dock Edge entertainment district. 

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It will also have plenty of entertainment activations, including a centrepiece barge which will be moored at the edge of the dock. 

Speaking on the exciting new feature which celebrates iGB L!VE’s relocation to London, global portfolio director Naomi Barton stated: “With London’s July sun shining and temperatures reaching the mid-20s, iGB L!VE’s Waterfront Experience will serve as a dynamic networking and social space. Open throughout the show it will provide a vibrant London-inspired ‘twist’ on the social and business opportunities that the industry loves about iGB L!VE.” 

She added: “The London Waterfront Experience will enhance iGB L!VE’s unique chemistry and help deliver another world class event with all elements of the iGaming industry ecosystem coming together in a city which is widely regarded as being the heart of the iGaming industry.  

“iGB L!VE 2025 will deliver unparalleled business opportunities with attendees having free access to the sector’s most influential brands and iGaming professionals, occupying over 22,000 square metre of cutting-edge innovation and inspiration.” 

The relocation to London is said to enable the event brand to continue on its upward trajectory, as they aim to achieve their four-year plan of over 30,000 visitors and 550+ exhibitors and sponsors by 2028. 

This news comes at the same time as the announcement that ICE and iGB affiliate Barcelona are recognised as one of the top 5% business events in the world. 

Event industry experts Explori, who collaborate with over 7,000 global events and conferences amongst a variety of industries, has ranked both in the top 5% based on their Net Promoter Scores. 

This metric is based on attendee satisfaction and their likelihood of recommending the event to colleagues and peers in the industry. 

Following their historic Barcelona editions, Explori conducted research with the attendees, which led to a calculated net advocacy of +67 for ICE, which is up from last year’s score of +50, and IGB affiliate also improved, earning a +68 figure, up from 62+ in 2024. 

Ben Haley, senior research manager at Explori Media stated: "The transition of ICE and iGB Affiliate from London to Barcelona has been a big success from an attendee advocacy perspective.  

“With the Net Promoter Score improving notably year-on-year from +50 to +67 (ICE) and +62 to +68 (iGB Affiliate) both scores over index against Explori's 36-month rolling tradeshow benchmark for attendee NPS, which sits at +29, and put both ICE Barcelona and iGB Affiliate Barcelona 2025 in the top 5% of events.” 

This sentiment was shared by the European Casino Association secretary general, Hermann Pamminger, who said: “The European Casino Association (ECA) is delighted to report that ICE 2025 Barcelona surpassed all expectations, showing a new era for this prestigious industry event. We want to congratulate Clarion Gaming for successfully moving the world's biggest gaming shows to their new home in Barcelona.”