‘Quantum’ solution: UK Tote Group to use key BetMakers software until 2029

BetMakers

BetMakers Technology Group have announced an extension to its strategic partnership with UK Tote Group, operator of the UK and Ireland’s leading tote pool. 

According to a press release issued after this refreshed agreement was revealed, BetMakers’ in-house ‘Quantum’ software will continue to serve as the “core pools wagering platform” for British and Irish racecourses. 

Check out the best UK bookmakers to claim free bets worth up to £850!

In addition to managing domestic racecourse pools, Quantum will also oversee technical commingling with international pools – including collaborations with the World Pool and other worldwide partners.

UK Tote Group will utilise this renewal to enhance pool services across its 85-strong catalogue of racecourses. Founded in 1928, the organisation stands as a vital historic pioneer in the racing industry. This bolstered contract is the latest move in an ongoing effort to broaden the entity’s market influence.

Quantum software will be further integrated into digital and on-site UK Tote Group products as the firm seeks to modernise and develop its facilities. 

UK Tote Group chief product and technology officer, Phill Jones, expressed optimism following the announcement of this renewed contract: “BetMakers are an excellent partner for the UK Tote, and we are excited to be renewing our partnership until 2029. 

“The Quantum solution provided by BetMakers plays a critical role in how we host and deliver racing pools wagering across 85 racecourses in the UK and Ireland, both on course and via our mobile apps and website. 

“BetMakers digital expertise, commitment to continued innovation to support pools growth, alongside investment from the UK Tote, ensures we will continue to evolve the pool betting experience for customers in the UK and Ireland and partners around the world.”

Betmakers CEO, Jake Henson, touched on the importance of both organisations in the global market in a press release: 

“BetMakers is delighted to be renewing our partnership with the UK Tote which is both an iconic brand and a key player in pool betting around the world. Central to this position has been the development of many key World Pool events which BetMakers and Global Tote proudly play an integral role in facilitating.”

Henson also highlighted the potential for increased business scope as a driving factor behind the deal: “Our team looks forward to working with the UK Tote Group to grow the reach of UK and Irish racing into new markets while enhancing the wagering experiences of existing partners. 

“By leveraging the BetMakers network of global regulated racing partners we will deliver new liquidity to domestic pools and drive strong returns to racing.

BetMakers has finalised several significant deals since the turn of the year, including notable pacts with Sportsbet, Sportradar, Podium and Dabble signed over the last six weeks. 

These manoeuvres go hand-in-hand with the company’s latest internal fiscal projections – which detail expectations for “revenue growth” in FY2026 deriving as a result of “growth initiatives” initiated during FY2025.

Similarly, in January, UK Tote Group agreed to deepen a pivotal alliance with Britbet — a leading UK racecourse group — to deliver liquidity from 55 Britbet racing venues to pools hosted by the UK Tote Group.