European expansion: Rank Group becomes the latest operator to partner with Octoplay

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Games provider Octoplay are continuing their UK expansion after announcing a partnership with Rank Group, a leading multi-channel casino operator in the UK.

Recent partnerships with the likes of William Hill, Flutter and Entain have strengthened their appeal of Octoplay in the UK and have led to more partnerships for the games provider.

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As Rank owns a conglomerate of casinos, the likes of Mecca Bingo and Grosvenor Casinos will be the latest to benefit from a strategic partnership with Octoplay. 

The Rank Group is an international gaming, leisure and entertainment group that offers exciting and entertaining experiences for their customers – in venues or online – and have successfully done so since 1937.

Players at Rank Group-affiliated casinos will have the opportunity to play a variety of games through the Octoplay network ranging from slots, to table games, to scratchcards and video bingo.

Octoplay isn't the only company benefiting from expansion though, as Rank Group partnered with two other games providers, last year, in 2024 - Boldplay and Playson.

Director of business development at Octoplay, Ralitsa Georgieva, stated: “Our partnership with the Rank Group marks another significant milestone in our UK expansion.

“The integration of our content across the entire Rank Group portfolio demonstrates our commitment to strengthening our position in this key market while bringing innovative gaming experiences to an even broader audience.”

Currently, Octoplay has partnerships with the likes of SkyVegas, bwin, Gala Bingo, Ladbrokes, Coral, PokerStars, Paddy Power, Betfair and more. However, the games provider is showing no signs of slowing down as they attempt to fully integrate into the British gaming landscape.

Having been founded in October 2022, Octoplay’s growth has been continual; following the release of popular slots such as Wild White Rhino, 777 Streak, 12 Treasures: Aztec Riches, Kawaii Princess, Star Kingdom and more.

With active licences all over Europe in the likes of: Italy, Malta, Denmark, Sweden, Romania, Slovakia and Greece – also branching out in Ontario, Canada – it highlights the demand for Octoplay’s gaming library across Europe.

Tom Orton, director of digital content and payments at Rank Group, claimed: “Integrating Octoplay’s portfolio across our full range of brands further enhances our gaming offering. Their commitment to quality and innovation aligns perfectly with our mission to deliver exciting and entertaining experiences in safe and rewarding environments.”

Through Casino777, Octoplay has entered the market in Belgium, launching titles such as Cash Link Express: Hold and Win alongside Lightning Blitz:Supercharged and their JackpotHunt opt-in jackpot solution.

The company is dedicated to “developing content which is engaging and focusing on related markets”, so it’s no surprise to see Octoplay continue to attract attention with several established operators looking to secure their services.

They claim to have made game production “easier than ever before”, allowing their studios to harness their full potential – courtesy of cutting edge match simulators and limitless currency support.