Fotmob and Bwise Media kick off global iGaming partnership
By Charlie Dear
Fotmob, the essential football app with over 20 million global users, has partnered with Bwise Media, a leading media agency in sports betting and iGaming, to offer a fresh take on fan engagement. Kicking off in January 2025, both Bwise and Fotmob will join forces to grow their presence across both of their key markets - the UK and USA - as well as expanding further afield.
This latest partnership aims to help progress Bwise’s mission to connect brands with sports audiences, bringing new ad solutions and engaging content to Fotmob’s existing passionate user base. The aim will be for both brands to introduce custom betting content, dynamic display formats and premium ad placements to fit into FotMob’s extensive football coverage.
This integration enables fans to view match odds and explore exclusive offers tied to major matches, which should create an all-encompassing platform for iGaming operators to engage football fans; actively following matches and league updates. Through this brand new partnership, iGaming brands can access unique ad placements, including native ads and integrations; modified to capture fans’ attention in the moments that matter to them.
The exclusive partnership between the two brands will offer a fully integrated advertising solution on one of the most sought-after football apps in the market, redefining how fans engage with the digital landscape.
Christer Nordvik, CEO of FotMob said: “FotMob has established itself as an indispensable platform for football fans around the world, and with Bwise as our partner, we’re opening new ways to deliver valuable content and targeted advertising to our audience,”
Sebastian Paris, COO and co-founder of Bwise Media, added: “We are thrilled to partner with FotMob, a global leader in football live scores and content. Our expertise in sports media and iGaming will help FotMob drive real value through innovative ad experiences for its fans. Together, we’re excited to leverage our media technology and extensive operator network to create meaningful, tailored campaigns.”