Entain announce new COO - Dafne Guisard

By Lucy Wynne

Entain has revealed its latest hire, new chief operations officer (COO), Dafne Guisard will commence her tenure on 13 January, 2025.

Entain’s new COO will be taking over the role from Sandeep Tiku who left the company in June 2022 to move to Dazn; alongside former Entain CEO, Shay Segev.

Guisard previously worked at The Kraft Heinz Company for three years as chief strategy, transformation & digital officer. During her time at The Kraft Heinz Company, she spearheaded 5-year and 10-year growth plans for the company, as well as creating investment strategies by leveraging technology to optimise return on investments.

Prior to her stint at The Kraft Heinz Company, Guisard worked her way up to Group SVP, strategy, insights & commercial operations at Anheuser-Busch InBev, where she worked for nine years.

Alongside her wealth of experience in executive and management roles, Guisard also holds a bachelor’s degree in computer engineering from MIT. Additionally, her work in AI at Kraft Heinz placed her among AdAge's top 13 ‘AI Marketing Leaders to Watch’ meaning she has a lot to add when it comes to modern innovation.

Gavin Isaacs, CEO at Entain, commented: “Dafne brings a wealth of experience in driving strategic growth and delivering transformation on a global scale. 

The newly-appointed CEO, Isaacs, continued: “Her appointment will help place Entain at the leading edge of innovation, as well as strengthen the executive management team as we build on a period of stronger-than-expected revenue growth and key market expansion. Dafne will be a tremendous asset to Entain.”