Paddy Power to donate £1k to Prostate Cancer UK for every 180 scored at WDC

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As the PDC World Darts Championship kicks off for the 2024/25 season, Paddy Power has stepped in to give a £1,000 donation to Prostate Cancer UK for every 180 scored.

Paddy Power did this last year, however this year comes with a twist. This year, a £180,000 bonus will also be given every time a player hits a nine-darter.

The £180,000 bonus will be split equally between Prostate Cancer UK, the player who throws a nine-darter, as well as one lucky fan in the Ally Pally crowd.

The campaign has been coined ‘The BIGGER 180’ and it aims to spread awareness of prostate cancer as well as donate to the cause, to help those suffering with the disease.

Last year’s ‘The BIGGER 180’ raised £1m for Prostate Cancer UK, after a total of 914 180s were hit; and Paddy Power rounded-up the final donation to make it a seven-figure sum.

Laura Kerby, CEO of Prostate Cancer UK, commented: “We’re absolutely delighted to team up with Paddy Power again for The BIGGER 180. Last year’s campaign was a staggering success – raising an incredible £1m, getting record numbers checking their risk and making a huge impact for men and their loved ones.

“With The BIGGER 180, we’re aiming to reach even more men right across the UK. And the funds we raise along the way will help us move one step closer to a future where all men are invited for regular, accurate tests – which could save thousands of lives.”

Paddy Power stated in a release: “Now for the the #realtalk – Paddy’s doing all this because one-in-eight men will get prostate cancer at some point in their lives and your risk is even higher if you’re over 50, if you’re black or if you have a family history of the disease.”

“Most men don’t have symptoms in the early stages and there’s currently no screening programme inviting men for regular tests. That’s why too many men are dying from prostate cancer – but finding it early, when it’s easier to treat, is critical to saving lives.”