Playtech extends Bar One Racing partnership with new multi-product deal

Imago

Games provider Playtech has announced the extension of their partnership with Irish operator Bar One Racing in a new multi-product deal.

This partnership will see Playtech becoming the new provider for Bar One Racing’s online bookmaker across the UK and Ireland. As well as providing sports, Playtech will also be supplying their entire online casino and live casino library to the operator too.

The new multi-product deal will be contracted to last for four years, however the two companies have been working together for more than a decade.

Alongside its digital arm, Playtech will also remain the exclusive provider of self-service betting terminals for Bar One, increasing the digital betting experience for players in land-based bookies and betting shops.

Yori Arami, VP Sports Commercial at Playtech, commented: “Bar One has become a driving force in Ireland and we are excited to build on our successful partnership to help them grow further. Our software performance has made this ongoing partnership possible and the new digital sportsbook and casino proposition further increases the collaboration between the two companies. 

“We are set on progressing plans to provide a customer centric roadmap for the years ahead, as we continue to develop new technologies aimed at improving and maximising performance in the digital and the retail space.”

Barney O’Hare, CEO of Bar One, stated: “We are very pleased to extend further our important relationship with industry leader Playtech. With a full and recent upgrade and digitalisation of our entire Retail estate we have installed brand new sports terminals which form a key part of the future success of our company. 

“We are very excited to also now bring the best digital sportsbook and casino product to our customers and look forward to the success this partnership will undoubtedly bring.”