Sportradar expands portfolio by securing a deal to purchase IMG Arena

IMG.Arena

Sportradar have announced a major move in the sports betting industry by sealing a deal to acquire IMG Arena, which is part of the Endeavor Group. This is expected to be completed by the end of 2025.

The acquisition is set to be worth around $125m (£97m) and will extend Sportradar’s portfolio with sports betting rights and content that is currently in high-demand. 

Check out the best UK bookmakers to claim free bets worth up to £850!

Not only will this purchase allow the company to enhance its content and product offering, but it will also bolster its position as a major content provider in sports such as tennis, football and basketball, some of the most bet on sports across the globe.

“Sportradar's success is driven by the breadth of its sports coverage, its broad product portfolio and leading technology, and its global distribution network,” said Carsten Koerl, CEO of Sportradar.

“Given our proven track record of maximising ROI through our global betting rights deals and our strengthened position across tennis, basketball and soccer, we are confident in our ability to realise the full economic potential of this portfolio.

“In addition, the unique structure of this transaction accelerates our revenue and cash flow profile and will be immediately accretive to our margins. 

“The addition of these strategic rights will unlock new growth opportunities, enabling us to deliver exceptional value to our partners, clients and shareholders.”

This purchase will only aid Sportradar’s reach in the global market, especially after enduring a highly profitable 2024.

Revenue topped £850m last year, which was a 26% increase from 2023, capitalising on the expanding growth of the US market.

By purchasing IMG Arena, it appears as though Sportradar are looking to continue this momentum over the coming years.

With the addition of IMG Arena’s impressive global portfolio, Sportradar will now hold the betting rights to three of the four tennis grand slam tournaments – US Open, French Open and Wimbledon – while also adding PGA Tour golf, MLS and EuroLeague, Spanish and Italian-league basketball to their roster.

This will add another 40,000 events across 14 global sports, meaning there will be a wealth of content for clients and partners to monetise while driving value in the process.

After a record-breaking year in 2024, Sportradar will hope that securing a deal to acquire IMG Arena will help break through the profit barrier that was made over the previous 12 months. 

Given that 70% of their portfolio features sports which generate the most global betting volume, this shouldn’t pose too much a problem.

Although the deal is expected to close in the final quarter of the calendar year, Sportradar is forecasting a growth of 15% in global revenue throughout 2025.

This is just the next step in the company establishing its dominance of the market. With 2025 set to be the biggest year in their history, what will 2026 have in store? Only time will tell.