UK&I to benefit from BetMakers and Delasport’s AI fixed-odds solution

By Charlie Dear

BetMakers technology group has joined forces with iGaming bookmaker supplier Delasport to integrate their Price Manager fixed-odds solution product.

The partnership is expected to enhance Delasport’s racing offerings and strengthen its presence in regulated markets such as the UK and Ireland.

The Price Manager system incorporates pricing tools, automated trading strategies and machine-learning algorithms. The technology aims to provide a more scalable betting platform and experience for Delasport’s clients while supporting the firm’s growth ambitions.

BetMakers state they intend to ‘deliver the world’s most comprehensive solutions for tote and fixed odds betting on racing’ and ‘revolutionise betting on racing with cutting-edge technologies that empower our partners to offer market-leading betting experiences’. 

Oren Cohen Shwartz, Delasport CEO, said: “This collaboration with the BetMaker’s talented team enables us to offer a more sophisticated, dynamic betting experience, finely tailored for markets such as the UK, Ireland and beyond, further strengthening our presence in these and other territories."

Jake Henson, BetMakers CEO, added: “Delasport’s decision to adopt Price Manager highlights the strength and sophistication of our offerings. We look forward to working with Oren and his team to deliver innovation and cutting-edge betting products to Delasport’s customers.”

BetMakers have been focused on expanding their international footprint. Earlier this year, the company secured agreements with bet365 and Kambi to provide fixed odds platforms and data services across multiple jurisdictions.