Delasport and Betable team up to launch UK bookies

Leading iGaming supplier Delasport have agreed a 'strategic deal' with Betable to take on both the UK and Philippines markets.

The partnership means all Betable Group brands will gain access to Delasport's sportsbook solution in both markets.

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The deal will first launch in the Philippines and later in the UK. And Delasport’s CEO, Oren Cohen Shwartz, is looking forward to joining an already thriving market and to tap into one with fast-growing potential.

He said: “This partnership is a win-win-win for Delasport, Betable, and their customers. The UK and the Philippines are extremely appealing markets – one is mature and developed, while the other is emerging and full of potential. 

“Thanks to Betable’s professionalism and reach, we can now quickly deliver our award-winning solution to more operators worldwide.”

And Charlie Noble, Betable Group’s COO, believes they can offer a 'complete gaming experience' to their users by adding Delasport's Plug & Play iFrame solution.

He added: “Integrating Delasport’s sportsbook product now allows our partner operators in the UK and the Philippines to offer players a complete gaming experience.

“We’ve been extremely impressed by Delasport’s sportsbook product, and this partnership underlines our commitment to delivering the very best to both our operator partners and the end user.”

Delasport last month announced plans to integrate BetMakers' Price Manager fixed odds solution, which includes pricing tools, automated trading strategies and machine learning algorithms.

The collaboration is expected to enhance Delasport's racing offerings, and Shwartz hoped it would strengthen their presence in regulated markets such as the UK and Ireland.

He said: “This collaboration with the BetMakers' talented team enables us to offer a more sophisticated, dynamic betting experience, finely tailored for markets such as the UK, Ireland and beyond, further strengthening our presence in these and other territories."

Jake Henson, BetMakers CEO, added: “Delasport’s decision to adopt Price Manager highlights the strength and sophistication of our offerings. We look forward to working with Oren and his team to deliver innovation and cutting-edge betting products to Delasport’s customers.”

Delasport have been increasingly expanding their reach in some of the biggest global territories, having recently gained full compliance with Brazil's sports betting and online casino regulations.

Rosaire Galea Cavallero, Delasport’s VP of business development, said: “It’s a great privilege to enter such a vast and exciting market with the confidence that we’ve gained at Delasport throughout the years. 

“We’re looking forward to seeing our product in action in a new territory, achieving and maintaining solid margins for our partners, keeping the record of having double digit margins in sports betting and helping them scale with ease in both verticals to generate maximum revenue for their brands.”