William Hill to sponsor Super Saturday meeting at Newbury Racecourse next month

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William Hill have been announced as the title sponsor for next month’s Super Saturday meeting at Newbury Racecourse. The news marks the first time the bookmaker has sponsored an entire event at the venue.

The event takes place on 8 February in Berkshire, the card features seven races in total, including two Grade 2 races in the Game Spirit Chase and Denman Chase. Both are worth a combined £85,000 in prize funds. 

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The highly prestigious Grade 3 William Hill Hurdle is also featured for a total prize fund of £155,000, making it the most valuable handicap in Britain. 

Super Saturday takes place five weeks before the Cheltenham Festival, where William Hill will also sponsor the County Handicap Hurdle. 

The bookie is also the official betting partner of the Grand National Festival in Aintree, which takes place during the first week of April and has sponsored Grade 1 Champion Chase in County Kildare, Ireland since 2021. 

William Hill’s director of racing, Sandro Di Michele, said: “We’re delighted to further our involvement in some of the biggest days in National Hunt racing and the roll of honour on this day at Newbury is right up there with the very best. 

“It fits perfectly into an exciting time of year for us as we build up to our return to Cheltenham Festival sponsorship, as well as our third season as the Official Betting Partner of Aintree’s Randox Grand National Festival.

“Racing is in our DNA and our new sponsorship with Newbury demonstrates our further commitment to British racing. We believe it’s important to be involved as sponsors of some of racing’s biggest events, coupled with our commitment to giving our customers proper value.”

The bookie also has involvement in the flat season, including the Spring Racing Festival at York and the Ayr Gold Cup. 

The Lincoln Handicap, which is the first race of the flat racing season in Britain, has also been sponsored by William Hill since 2013.

Outside of horse racing, the bookmaker has enjoyed involvement with several other major sports over the years and is entering its tenth year as the title sponsor of the Scottish Professional Football League (SPFL). 

The World Snooker Championships have also been sponsored by William Hill since 2015, a year which saw them act as the main betting partner of the Rugby World Cup in England as well. 

Several of former heavyweight champion Anthony Joshua’s fights have also been sponsored by the London-based bookie, who have been involved with other sports such as tennis, golf and motor racing. 

Furthermore, William Hill have even expanded into esports in recent years, sponsoring several tournaments, teams and organisations in the rapidly growing industry; furthering their footprint and market dominance in the UK sports betting market.