By Conor Rafter

Hailing from Lithuania, 7bet stands as one of the most recent bookmakers to enter the UK market – with its 2024 debut a crucial maneuver for the operator. 

Now firmly entrenched in the British betting scene, 7bet boasts a refined, modernised interface and highly competitive odds. It’s this unwavering commitment to player-focused content that has shaped the platform’s early success.

With this rapid ascent in mind, let’s explore how 7bet stacks up against high-street UK competitors.

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Key information

What is 7bet all about? 

In short: 7bet is a new-yet-dominant online bookmaker tailored to UK players. 

The full gamut of sports are supported here – all bolstered by a handy welcome bonus, solid mobile compatibility and a sleek, standout user interface. 

Check out other vital details tied to the rising bookie, here.

Bonuses

All new 7bet players can claim a £10 free bet upon signing up. Although this package is far from the most lucrative on the market, it packs undeniable value. 

For starters, no wagering requirements apply. This means you’re free to withdraw potential winnings as soon as the bet settles – eliminating frustrating post-bonus requirements often encountered elsewhere. 

Bonus code: to grab your exclusive £10 free bet, just create an account, deposit at least £10 with the promo code WFB10, and place a wager worth £10+. 

Minimum odds for your qualifying bet start at 1/1; a more than reasonable stipulation. You will receive your £10 free bet once the qualifying punt settles. 

Then, use your free bet on any sport (excluding virtuals) at odds of 1/1 or longer within the following five days.

Available sports

If you’re after markets on the world’s biggest sports at the best possible odds, 7bet represents a best-in-class choice. 

The site is home to a 0% margin facility for select events, which eliminates the typical house edge enjoyed by high-street bookmakers. In turn, you receive the fairest and most valuable prices available. 

A total of 23 unique sports categories sit within the 7bet long-list of betting options. Among these are a couple of special brackets, like the in-house ‘7bet Odds’ market and ‘Specials’ – the latter being your gateway to politics and awards-based betting. 

Football, basketball, rugby, tennis and darts each receive five-star treatment at 7bet; minute-to-minute markets, bet builders, statistical wagers and outrights are all on the table.

You’ll also benefit from international sports betting options, like the NFL and NHL, with in-play selections refreshed throughout every matchup.

User experience and interface

Sick of clunky, unresponsive online bookmakers?

No such issues are present at 7bet – with the Lithuanian operator’s firm focus on player accessibility at the forefront of the site. 

Despite brimming with events and selections, 7bet does not feel cluttered or janky. Rather, the opposite is true. 

Current popular leagues sit on the left-hand side of the screen, while a flurry of ‘boosted odds’ and live events reside centrally. And, with your betslip to the right, each section flows naturally into the next.

Choose a sport, pick a selection, place your bet. It’s all very intuitive. 

Early payouts, refunds on goalless affairs and full and partial cash out are also among the platform’s deep range of ever-evolving features.

Mobile and app compatibility

It has never been easier to take advantage of 0% margin markets than through 7bet’s all-in-one mobile package.

This browser-based vertical is jam-packed with the same features seen on desktop – enhanced by the ability to take your bets anywhere, anytime. The smaller screen size is accounted for, too, as 7bet’s mobile interface is optimised specifically for iOS and Android devices. 

You can even try the platform’s casino accoutrements while waiting on a bet to settle via a neat menu at the bottom of the screen. 

VIP programmes and loyalty rewards 

Let’s cut to the chase: 7bet, in its current guise, does not support traditional VIP rewards.

However, the site does deliver a steady catalogue of ongoing features that may better serve players in the long run. For example, existing users are eligible for a 75% accumulator winnings boost; similar wager augmentations are rare in the UK market.

Pros & Cons of 7bet

Diving deeper into 7bet 

Licensing

The UK Gambling Commission granted a license to 7bet in 2024, allowing the bookmaker to enter British soil for the first time. 

This marked a critical step for parent company, Anakatech Interactive, which has overseen other iGaming operations in the UK for years. 

As a fully certified brand, 7bet is as safe as any other ‘big-name’ operator.

Payment methods

Several popular payment methods are available for deposits and withdrawals at 7bet. 

Google Pay, debit cards, e-wallets and prepaid cards each pack accessible minimum transaction limits – with transfers from just £10 across every aforementioned option.

The site provides Apple Pay support, too; transactions open from £20 while using that banking method.

Withdrawals should come through within five days. Again, a £10 minimum limit applies.

Security and fairness 

A comprehensive suite of fair-play-focused terms is set out in 7bet’s privacy and usage policies. 

Most pertinent to UK players are the secure storage of data, regular product testing and anti-fraud measures. Moreover, 7bet integrates industry-standard safeguarding technology to prevent theft of sensitive data. 

Responsible gambling measures 

Key responsible gambling tools, such as deposit limits, time outs, reality checks, and time tracking, give license to personalised and safe sports betting at 7bet. 

You can access essential safer gambling organisations via direct on-site links, too, including Gambling Therapy, Gordon Moody and GamCare.

FIRST rating: 4.5/5 stars

Payment methods 

FAQs

Is 7bet legit and safe?

Yes, 7bet is a legit online bookmaker licensed by the UK Gambling Commission.

7bet is the official betting partner of the London Lions basketball team.

What are 7bet's sister sites?

7bet, operated by Anakatech Interactive Limited, has sister sites WinOMania, Betnero, and LuckyMate.

How can I contact customer support at 7bet?

You can get in touch with 7bet’s customer support team via live chat and email: support@7bet.co.uk.

How do I reset my password at 7bet?

Click ‘login’ and select the green ‘forgot password?’ button to reset your 7bet sign-in credentials.