William Hill bookmaker review | Bet £10 Get £30

By Simon Head

William Hill is one of the most respected bookies in the UK and the familiar brand has a shop on almost every high street in England. However, it’s not just land-based operations that they thrive in, they also have an excellent online sports betting site to match their reputation. William Hill provides top notch welcome bonuses, exciting betting options as well as a strong sports selection and a booming online casino.

Key information

What is William Hill all about?

Bonuses

William Hill offers a strong range of bonuses: bet boosts, winnings boosts, enhanced odds as well as loyalty promotions that are made to customers once they have an account set up. Currently, they are offering - bet £10 and get £30 in free bets with promo code R30. This offer is incredibly competitive, when compared to other bookmakers in the UK, making it a must-grab! You have seven days to claim this offer.

Please note that this promotion is not available to new accounts depositing via PayPal, Neosurf, Paysafe, Apple Pay, NETELLER, Skrill, ecoPayz, or Kalibra/Postpay. You must use a debit card to make your deposit in order to claim this offer.

Available sports

William Hill offers a comprehensive array of sports and markets to bet on, with odds available on almost anything from American Football to winter sports on their site.  All major sports are covered, as well as niche sports like GAA sports, virtual sports and esports. There are also odds available on beach volleyball, politics and TV! Additionally, William Hill offers bet builders and in-play betting too.  

User experience and interface

While the layout of William Hill’s website is pretty similar to most of the other major sports betting sites on the market, it suffers by comparison in terms of its design. This is because the fonts are small and can be tricky to read, while the use of neon yellow on a white background can be somewhat harsh on the eyes. 

However, there is no shortage of information and experienced gamblers may like having more information in front of them before they have to scroll, particularly when using the desktop app on a computer. Other than that, it is fairly simple to navigate and there are lots of choices available - no matter what sport you’re into.

Mobile and app compatibility

While the William Hill website has a few cosmetic shortcomings, the William Hill app offers a much smoother, better presented experience. 

App Store: 4.7/5 stars (164.7k ratings)

Google Play: 4.3/5 stars (29.4k reviews)

VIP programmes and loyalty rewards

William Hill offers its customers frequent loyalty regards such as free bets, free spins, and a ‘daily bonus drop’ game which gives its loyal players a chance to win cash or free spins every single day. These loyalty offers also come with zero wagering requirements, unlike other operators who usually attach some sort of wagering requirement to their free games and offers.

Pros & cons of William Hill

Diving deeper into William Hill

Licensing

William Hill is licensed by the UK Gambling Commission for customers in the United Kingdom, as well as being regulated by the GBGA (Gibraltar Betting and Gaming Association) and the MGA (Malta Gaming Authority) meaning your play is completely protected in multiple jurisdictions too. 

Payment methods

William Hill offers a good range of payment methods, from debit cards to e-wallet services like PayPal. Apple Pay is available for customers using mobile devices, while bank transfer options also allow you to make withdrawals directly to your account. However, there is no crypto option and despite depositing with Apple Pay, you cannot withdraw using that payment method.

Security and fairness

William Hill is also a registered bookmaker with the Independent Betting Adjudication Service (IBAS), so if you have any issues, there is an external source you can go directly to, to help you with any queries or issues that arise when playing on William Hill.

Responsible gambling measures

William Hill’s Safer Gambling products offer a host of different tools to help you stay in control of your betting. Deposit limits, product blocking, session time reminders, time outs, and self exclusion options are all available.

FIRST rating

4.5/5 stars

Payment methods available at William Hill

William Hill FAQs

Is William Hill legit?

Yes. William Hill is one of the biggest and longest-established names in sports betting in the UK, having been in operation since the mid-1930s. And if that doesn’t put your trust in them, then their multiple licences across the EU should put your mind at ease.

How can I contact customer support at William Hill?

William Hill’s customer support can be contacted via the ‘help and feedback’ option at the top right of the screen. From there, you can access live chat, or visit the site’s help portal, where further assistance can be found in the form of FAQs. You can also contact William Hill on X @WilliamHill.

How do I reset my password at William Hill?

Clicking the person icon in the top right of the William Hill website/app (often accompanied by your account balance) opens up a menu. Select ‘account preferences’, then select ‘login & security’ settings, where you can make changes to your password.

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