There aren’t many more well-known bookmakers than bet365 in the UK and there are plenty of reasons for that. Their impressive sports betting site offers decent odds and a huge variety of markets, while their regular bet boosts keep enticing their 90 million customers worldwide. 

Hailing from Stoke-on-Trent, the Coates family are the owners and primary sponsor of hometown club Stoke City football club. 

Key information

What is bet365 all about?

Bonuses

bet365 boasts an impressive welcome offer for new customers - if you bet £10, you get £30 in free bets. Simply sign up, deposit your funds and then you can claim this great offer. If you want to deposit £5 instead of £10, you will get £15 in free bets compared to £30.

However, there is one stipulation - to earn the free bets, your first selection must have odds of 1/5 (1.20) or greater.

Available sports

bet365 is as good as it gets in terms of markets available for bettors. Whatever you can think of, they’ll likely have the vertical on both their site and app. They also have decent odds on most of their selections compared to other bookmakers in the UK.

One of their main pros is their brilliant ‘super boosts’ surrounding big games and events, which can see a selection go from 1/3 to evens (1/1), however, there can be a £10 limit on this.

They also have accumulator boosts, which can see you pocket up to 100% more on your winnings, depending on how many selections you put into your bet. For example, if you pick out a five-fold acca, you will earn a 10% boost on your total winnings.

bet365 are renowned for their boosts on bet builders on certain games and sports. Right now, you can earn a 25% boost on a bet builder, providing you have three or more selections which add up to combined odds of evens (1/1).

bet365 were one of the first to use the early payout feature (if you bet on a football team to win and they go two goals ahead, it’s settled as a winner regardless of the final score) and they also have a superb in-play section with hundreds of markets available for numerous sports.

Interestingly, despite being a UK bookmaker, they also know their stuff when it comes to American sports, such as NFL, NBA and MLB and arguably, they are one of the best bookmakers to use if you are into betting on US sports. Additionally, there are also betting options for esports including markets for the likes of Call of Duty, Valorant and Dota 2.

User experience and interface

The user experience on bet365 is seamless and the staple green, yellow, black and white colours are iconic when it comes to distinguishing themselves against other UK bookmakers. Furthermore, the site is usually very quick, and adding numerous selections to a bet doesn’t slow down the calculation of odds; which is vital when you want to secure the best odds.

Mobile and App compatibility

bet365’s website on desktop and mobile are very similar as they know what the bettors want. All of the important markets and boosts are at the top of the site, giving you pretty much everything you want to view in one click.

Their mobile app, which is available on the App Store and Google Play Store, is slick and has everything you could possibly want, and is arguably easier to navigate than the desktop website.

App Store: 4.7 (318,000+ reviews)

Google Play Store: 4.6 (132,000+ reviews)

VIP programmes and loyalty rewards

While other bookmakers offer loyalty rewards, bet365 doesn’t have anything similar. However, their super boosts, bonuses on bet builders and accumulators slightly make up for it.

They do have free-to-play football games that can earn you free bets, while there’s also the free ‘6 scores challenge’, where you can win a share of the £250,000 jackpot if you correctly predict six scorelines.

Diving deeper into bet365

Licensing

bet365 is regulated by the UK Gambling Commission, meaning you are in safe hands. This operator has also been approved by the International Betting Integrity Association (IBIA) and IBAS, the Independent Betting Adjudication Service, which should confirm that if anybody is legit - it is definitely bet365!

Payment Methods

bet365 has numerous deposit methods and they all have a £5 minimum - apart from Paypal and wire transfers. The full list of deposit options are: Visa, Mastercard, Maestro, Apple Pay, Google Pay, Trustly, Paysafecard, bank transfer, Pay by Bank app and click to pay.

However, you can’t deposit money into your betting account from credit cards.

Not all deposit methods can be used to withdraw your winnings. In terms of withdrawals, Visa, Mastercard, Maestro, Paypal, Apple Pay, Trustly, Paysafecard and wire transfer are all applicable withdrawal methods.

Software providers

As one of the biggest bookmakers in the UK market, bet365 have their own API system called bet365soft. 

Security and fairness

bet365 say their website uses TLS (Transport Layer Security) to encrypt data going to and from the site, including personal details and any payment information. There are also firewalls in place to stop unauthorised access to their servers, while they have an Information Security Management System (ISMS) to protect the confidentiality, integrity and availability of information.

They also claim their casino, poker and bingo games are put through rigorous tests before releasing them. Additionally, as mentioned previously, the bookmaker is also regulated by the IBIA and IBAS, to ensure customers that they will endure both a safe and fair gaming experience.

Responsible gambling measures

bet365 have plenty of responsible gambling tools on their site and app. There are also links to the likes of Gamble Aware, Gambling Therapy, GamStop and the National Gambling Helpline at the bottom of their homepage. You can also set deposit limits on your account while using their time out and self exclusion options.

Payment methods