By Conor Rafter

Launched in 2021, the bookmaker stands as one of the most impressive up-and-coming operators – with its steep catalogue of sports and promotions central to recent successes. 

So, does this UK bookie really hit the target? Let’s find out.

Key information

What is BetTarget all about?

BetTarget virtually teams with sports betting content, as a vast array of popular and niche markets are available throughout the sporting season. 

The site boasts an impressive sports-facing catalogue of options, with each facet bolstered by an easily-navigable, clean and responsive interface. This applies to the operator’s on-the-go product, which supports browser-based wagering across every market that’s also available on desktop. 

For more on BetTarget’s most pressing features, see below.

Bonuses

One area where BetTarget falls short is the site’s bonus selection.

Simply put…there are no sports bonuses for new or existing players. However, an online casino bonus is available – with £100 and 20 free spins up for grabs when you register, deposit and place a debut wager. 

Check out the best UK bookmakers to claim free bets worth up to £850!

Those solely interested in sports betting can take advantage of mighty ‘boosted Odds’ markets. BetTarget clearly outlines the price increase associated with every eligible selection, and you just need to click on your favourite pick to snag improved value for money. 

Available sports

BetTarget’s deep sports betting portfolio more than makes up for an underwhelming promotional output. 

Each of the country’s favourite football competitions receives five-star treatment here – including the UEFA Champions League, Premier League and other cross-continent divisions. 

Global sports get a look in, too, with the NBA, NFL, NHL and MLB serving domestic fans of ever-expanding US leagues. Also on the docket are rugby, MMA, tennis, cricket, motorsports, eSports and boxing.

A smattering of niche picks make the cut at BetTarget – as biathlon, lacrosse, ski jumping and even cross-country reside among the operator’s strong selection.

User experience and interface

A sharp focus on navigability comes to the fore at BetTarget. 

While competitors throw as many markets at players in the hope that one will stick, this bookmaker prioritises refined, quality markets over all else. That’s why a curated round-up of boosted odds enters the fray as soon as you log in.

You’ll also catch ongoing action, upcoming events, as well as fixtures pertinent to your betting interests. Access to ‘popular bets’ enters as a standout accoutrement – and allows you to get in on what the masses are backing. 

Mobile and app compatibility

Significant credit must be attributed to BetTarget’s efforts to bolster mobile functionality.

All of the same sports, features, markets and account options available on desktop are present here – alongside instant access to live chat and responsible gambling information. 

Although an app has yet to come to fruition, the browser-based BetTarget platform actually outperforms native software published by alternative UK-facing sports betting operators. 

VIP programmes and loyalty rewards 

As with promotions, BetTarget does not currently support ongoing rewards for returning players.

Yet, this omission does not detract from the quality of BetTarget’s bet builders, odds or live sports coverage. 

In fact, it could be argued that a notable lack of pressure to achieve potentially arbitrary goals benefits both players and the bookmaker – with a greater focus on tangible market quality over all else;

Pros & cons of BetTarget

Diving deeper into BetTarget 

Licensing

Both the UK Gambling Commission and Malta Gaming Authority have granted licenses to BetTarget. These certifications ensure that BetTarget must follow security-focused rules — such as anti-money laundering protocols and consumer-friendly activities — to continue serving domestic sports bettors.

Payment methods

A diverse range of popular UK payment methods take pride of place within the site’s cashier. Specifically, you can deposit using Apple Pay, debit cards, bank transfers and e-wallets; all with a £10 minimum limit.

You must withdraw funds with the same method used to fund your account wallet. If your deposit method does not support withdrawals, BetTarget shall accept a bank transfer.

Security and fairness 

In addition to integrating state-of-the-art SSL encryption in an effort to battle criminal activity, BetTarget’s wholly transparent privacy policy outlines precisely why and what personal information may be collected while using the site. 

Responsible gambling measures 

Several vital self-help tools are available at BetTarget, including reality checks, deposit limits and time-outs. A self-exclusion period of between six months and five years may be prepared upon request.

Moreover, you can get in touch with UK problem gambling organisations through BetTarget’s direct links to GamStop, GamCare and Gamblers’ Anonymous.

FIRST rating

4.4/5 stars

Payment methods at BetTarget

FAQs

Is BetTarget legit?

Yes, BetTarget is a legit UK bookmaker licensed by the UK Gambling Commission and Malta Gaming Authority, with full 256-bit SSL encryption to protect account information.

How can I contact customer support at BetTarget?

You can contact BetTarget’s support team through a contact form and live chat.

How do I reset my password at BetTarget?

To reset your BetTarget password, click ‘login’ and then select ‘forgot password?’.

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