Written by Simon Head, updated by Nathan Joyes

Bookmakers are springing up all over the place at the moment and PricedUp is another new sportsbook that has burst on the scene - but this one is worth your time. 

Having launched in 2024, PricedUp has made a serious splash in the UK betting market with its welcome bonus, countless boosts and perhaps above all, its state of the art mobile app.

Dive in to our review to find out why PricedUp might be up your street.

Key information

What is PricedUp all about?

Bonuses

Who doesn’t love a good welcome bonus? That has been recognised by PricedUp who lead with a rather competitive one themselves. PricedUp welcomes new customers to their site with a simple bet £40 get £20 offer. 

The best part about the offer is that no promo codes are required - so you won’t miss out. But there are terms and conditions to follow. 

Your £40 bet must be placed on a bet that is at least 2.0 or greater. Once your bet has been settled, you’ll notice your £20 free bet has been dropped into your account.

The proposed initial bet may seem a little high, but there’s no complications or steep wagering requirements to qualify for the offer. And a free £20 is rather generous, which gives PricedUp a solid early impression when looking at free bets on UK bookmakers.

Available sports

PricedUp offers a whole host of sports to bet on. It can seem a little overwhelming at first when you arrive at their homepage, but the varied choice and offers across numerous sports is second to none.

All major sports are covered. From football to tennis to horse racing, PricedUp’s name lives up to its expectations with boosts available every day across major events.

Here’s more: Check out our best NFL betting sites in the UK and best welcome offers available

For those looking to plan ahead with anteposts, all sports are positioned on the left-hand side on desktop, or dropdown menu on mobile, keeping it well organised despite the hundreds of markets available.

Live streaming is available on certain sports - predominantly horse racing - and once you’ve logged in, you’ll have access to the action.

And even though there’s less of a spotlight on minor events, you can’t complain. If Martial arts, politics and TV specials your bag? PricedUp has you covered. With 27 sports available to bet on, you’re likely to find the match - or event - you’re looking to bet on with this bookmaker. 

User experience and interface

PricedUp runs the popular Playbook sports betting software, which means the site looks great and operates well. 

Navigating around the website on desktop or app is a breeze, with a nice, dark, easy-on-the-eye colourway and design that makes browsing for your favourite market and odds a pleasurable experience. 

There are quick links to PricedUp’s live in-play markets, as well as the aforementioned Price Boosts, as well as PricedUp’s virtual games, casino and live casino products. The cross-promotion is clear to see, but thankfully isn’t so “in your face” that it becomes overbearing.

Mobile and app compatibility

As you’d expect from any Playbook Gaming-backed site, PricedUp’s app is a joy to use. It’s smooth, slick and laid out smartly. 

With PricedUp’s status as a newcomer to the market, it hasn’t had a chance to gather too many reviews yet, so we wouldn’t put much importance on the ratings as they currently stand. 

They are pushing hard to promote their app. By flicking on ‘In app notifications’ those with the app soon have access to exclusive promotions - encouraging users to sign up.

It’s difficult to see why punters wouldn’t. When comparing across the industry, the app operates incredibly well - and it’s easy to get around without feeling as though there’s too much going on. Considering the bookmaker is relatively new, PricedUp have a product they can be proud of.

App Store: 3.2/5 (6 reviews)

Google Play: 1k downloads

Loyalty programmes and loyalty rewards

At the time of our review, there was no VIP programme or loyalty rewards programme available via the PricedUp website and app.

Diving deeper into PricedUp

Licensing

PricedUp is licensed in the UK by the UK Gambling Commission.

Payment methods

PricedUp accepts Mastercard, Visa, Maestro, bank transfer and cheque for deposits and withdrawals.

Security and fairness

PricedUp’s website and app is protected with secure socket layer (SSL) technology, and transfers customer data and payment information across the internet in encrypted form, with data stored on secure servers.

PricedUp is affiliated with IBAS for independent dispute management, and is regulated by the Gambling Commission in Great Britain.

Responsible gambling measures

PricedUp’s responsible gambling measures include deposit limits, and rolling net deposit limits, which allow you to monitor and adjust your deposits based on your gambling activity. Other options include play break and self-exclusion. 

PricedUp also offers links to gambling counselling organisations including GamCare, Gamblers Anonymous and Gambling Therapy, and also offers a link to Net Nanny, a filtering system to prevent minors from accessing gambling websites.

FIRST rating

4.4/5 stars

Payment methods 

PricedUp FAQs

Is PricedUp legit?

Yes. PricedUp is a sports betting and casino brand from Off Course Bookmakers Limited, who are regulated in the UK by the Gambling Commission.

How can I contact customer support at PricedUp?

PricedUp offers support for its players via email at support@pricedup.bet. Alternatively, there’s a live chat option.

How do I reset my password at PricedUp?

To reset your password head to the login page and click 'forgot password?' From there, enter your registered email address and follow the instructions sent to your inbox to securely create a brand new password.