Blueprint Gaming and Ivy Casino join forces to expand growth in UK

Ivy Casino, a Newcastle-based online casino that launched in September 2024, have announced a new partnership with iGaming software maker Blueprint Gaming. 

This is the latest partnership in an impressive line of deals forged by the new site, which has already added games from Gaming Realms, Relax Gaming, Pragmatic Play and Inspired Gaming, in the last six months. 

Want to play slots? Find the best slot sites and claim exciting welcome offers today!

Ivy Casino was created by Fortuna Gaming and Mark Good, and launched in September 2024. 

It was billed as offering UK gamers a “luxury gaming experience” and provides players with access to traditional table games, slots and live dealer games. 

UK players have taken to the promise of luxury, as well as to its range of games, which has increased markedly in the past six months, thanks to several new gaming partnerships.

In November 2024, Ivy signed a deal with Gaming Realms, adding the company’s popular Slingo titles to their site. 

At the time, Ivy Casino’s Mark Good said: “As a new casino brand, we see Slingo as a key component of our customer acquisition strategy, helping us attract and engage a broad audience.”

In December, Relax Gaming followed suit, adding titles including Money Train and Temple Tumble. 

Deals in February and March of this year saw Ivy further expand its portfolio of games with titles from Pragmatic Play and Inspired Gaming respectively. Inspired’s VP of interactive described Ivy Casino as a “standout operator”.

The most recent deal, between Ivy Casino and Blueprint Gaming, will see 18 of Blueprint’s titles added to the online casino. This includes some of Blueprint’s award-winning slot games. 

Titles include the popular Fishin’ Frenzy and Eye of Horus, as well as some of the gaming publisher’s most recent additions like Kong 3 Even Bigger Bonus, which launched in March this year. 

Good said of the deal: “Ivy Casino is delighted to partner with Blueprint Gaming, a provider renowned for creating innovative and highly engaging slot games. 

“Their iconic titles such as Fishin’ Frenzy and Eye of Horus align perfectly with Ivy Casino’s commitment to offering premium, luxury-driven gaming experiences tailored specifically for UK players.”

Blueprint Gaming, which was established in 2001, originally started providing games for the land-based market before expanding to offer online games. 

The company, which has its headquarters in Newark, Nottinghamshire, is part of the German Merkur Group and has expanded its portfolio of gaming software to include more than 10,000 titles. 

Account manager at Blueprint Gaming, Jack Lawson, said: “We’re incredibly excited about our latest partnership, with Ivy Casino’s rapid rise within the UK gambling space being particularly impressive. 

“Together, we look forward to bringing our dynamic portfolio to an increased player pool across the country, with users gaining access to an array of our newest releases and cult classics from over the years.”