Inspired Entertainment joins forces with UK operator Ivy Casino

Prominent B2B iGaming hardware and software provider, Inspired Entertainment, has penned a deal with fledgling online casino platform, Ivy Casino. 

This newfound partnership will see several popular Inspired Entertainment games, such as Gold Cash Free Spins, 20p Roulette, Cops ‘n’ Robbers Big Money, Reel King Big Money and Piggy Bank, made available to Ivy Casino’s blooming user base. 

Want to play slots? Find the best slot sites and claim exciting welcome offers today!

Vice president of interactive at Inspired Entertainment, Claire Osborne, detailed her enthusiasm at the Ivy Casino pact: “We’re excited to bring our engaging content and player-favourite brands to Ivy Casino. As they continue to establish themselves in the UK market, we look forward to seeing them flourish and succeed with our top-performing titles.”

Ivy Casino representative, Mark Good, also expressed excitement following the deal’s announcement: “It’s an exciting time for Ivy Casino, and we’re delighted that the brand is partnering with Inspired, a renowned leader in delivering world-class casino content.”

In particular, Good noted Inspired’s vast collection of unique titles as a primary benefit deriving from the agreement: “Their diverse portfolio of games, spanning diverse and seasonal themes, unique mechanics, and year-round entertainment, brings fresh and thrilling experiences to the players of Ivy Casino.”

Good continued to outline that Inspired Entertainment’s “gaming portfolio is exactly what Ivy Casino is about” and listed “premium, engaging experiences tailored specifically for UK players” as Ivy Casino’s primary focuses in a LinkedIn post. 

Since its inception in 2016, Inspired has amassed a strong catalogue of titles covering a wealth of sought-after genres, themes and features. Totalling 50,000 physical terminals globally — with sports, table games and e-sports core to the entity’s latest software releases — the outfit has developed crucial alliances with top-rated domestic operators, including William Hill and bet365. 

The New York-headquartered entity also runs a handful of offices in the UK – and this maneuver seeks to expand its British relations as the market matures.

In addition to this recently announced arrangement with Ivy Casino, Inspired renewed its contract with Moto Hospitality in February. Moto stands as the UK’s largest service area provider, and an estimated 120 million customers can now access all-new in-shop gaming terminals developed by the esteemed US team. Such a move demonstrates Inspired’s commitment to the UK industry. 

Equally busy in the dealmaking scene, Ivy Casino concluded 2024 by adding Relax Gaming to its list of software providers. At the helm of 2025, the Betable Limited-owned gambling platform initiated a collaboration with Pragmatic Play to add slots and live casino titles to its expansive portfolio. 

Now, with a downloadable app for iOS and Android devices developed in tandem with Newcastle-led group, Fortuna Limited, Ivy Casino appears poised to establish itself as a core player in the UK.