Gambling Commission releases market data on gambling behaviour

By Lucy Wynne

On Thursday 31 October, UK gambling regulators - the Gambling Commission - released market data on the gambling industry from Q2 of 2023 to Q2 of 2024.

The data below concludes annual quarterly results from licensed online operators within the UK.

Since Q2 2023, until now, the gambling industry has seen an increase of 8% in average monthly active accounts. Additionally, the overall number of total bets made across online casino and online sports betting increased 12%, during this period, to £25.2bn.

The gross yield for iGaming has increased 11%, from the previous year to £1.32bn. Of that, the gross gambling yield (GGY) for slots increased by 16% to £680m, GGY for sports betting increased by 6% year-on-year to £453m.

Slots - The overall number of spins spun increased 13% during this period to 23.3bn and the average monthly active accounts also rose by 16% to 4.4m.

Following that, the amount of slot sessions that ran over an hour rose by 9% and the average length for a slot session came in at around 17 minutes. Overall, 6.1% of slots sessions lasted more than one hour, compared to last year’s figure of 6.6%. The average number of spins per session has decreased from 147 to 142 and the GGY per slot session has fallen from £4.20 to £4.13.

Sports betting - While the gross yield increased, since Q2 2023 the number of bets placed decreased by 10%. Despite this, the average number of monthly active sports betting accounts did rise by 9%.

Overall, there’s been some highs and some lows during this year-on-year Q2 comparison but mostly the results are positive. Since Q2 2023, the number of betting accounts, total bets and overall GGY have all increased which means the UK gambling industry is on an upward trajectory going into the second half of the 2024/2025 financial year.