WSL score five-season Sky Sports and BBC deal worth £65m
By Charlie Dear
The Women’s Super League (WSL) will be broadcasted to more viewers than ever from the beginning of the 2025/2026 season, thanks to Sky Sports and the BBC agreeing a deal with the league; worth a reported £65m.
The new broadcast deals will bring you closer to the action, with even more coverage of every kick, every tackle and every matchwinner from the top-flight of women’s football in England, as well as the option to showcase the Barclays Women’s Championship too.
Current lead broadcast partner Sky Sports will screen 118 matches per season, 78 exclusively across Sky Sports’ multiple platforms; which includes all of the action from every match from the final gameweek of each season through to the 2029/30 campaign. Those remaining 34 matches will be non-exclusively split between Sky and the Women’s Professional League Limited’s (WPLL) YouTube channel, with seven matches broadcasted on both Sky and the BBC.
As part of this rapid growth in the women’s game both on and off the field, Sky is committing to continue innovating within the coverage, promotion and marketing support to the WSL.
Off the back of the Lionesses' success at Euro 2022 and their appearance in the World Cup final in 2023, betting firms have piggybacked on this wave of popularity expanding their breadth of domestic leagues offered than ever. So you should expect to see Sky Bet continue its support for the women's game and the WSL in particular with more markets, Price Boosts and bonuses to help push the game forward.
This latest partnership will also give Sky Sports the option to broadcast matches from both the Barclays Women’s Championship and Women’s League Cup for the very first time.
The BBC’s deal will give broadcast rights of 21 matches, with 14 exclusive matches on BBC TV and seven shared across BBC iPlayer and digital platforms. Audio commentary will also be available across the BBC’s channels.
Women’s football in the UK is experiencing a rapid growth in both attendance and viewing figures which will be music to the ears of both Sky Sports and the BBC.