BetMGM launch £500,000 giveaway to celebrate Cheltenham sponsorship

BetMGM

BetMGM have marked their first year as the official sponsor of Queen Mother Champion Chase, at Cheltenham Festival, by launching an initiative which will see them give £250,000 each to two customers. 

To celebrate their involvement, they will be randomly depositing a total of £500,000 across two customer accounts. 

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Customers will be able to enter the giveaway by placing a bet and settling a £2 bet across any sport market from 10 March. 

You can bet more than once, and increase your chances of winning, but a singular bigger money bet, will only count as one entry. 

The sponsorship of the race was officially announced in October, with a partnership between BetMGM and the Jockey Club seeing the former not just sponsor this race, but additional races in the December Cheltenham meeting too, as well as big events in Exeter, Wincanton and Newmarket. 

Alongside the massive giveaway, BetMGM will also introduce the ‘Vegas Victory Vault’ at Cheltenham Festival, which is a Vegas-style slot machine, where those attending the festival can win a trip to Las Vegas. 

The online bookie will also be giving away three different holiday packages to the city, as well as tickets to other high-profile racing events, including the 2026 Cheltenham Festival and the Grade One BetMGM Clarence House Chase at Ascot. 

Commenting on the promotion, Sam Behar, UK director at BetMGM, stated: “We’re extremely proud to be associated with the 2025 Cheltenham Festival through our sponsorship of the BetMGM Queen Mother Champion Chase – and so we wanted to mark the occasion this year with not one but two stunning giveaways to our customers. 

“Giving away two lots of £250,000 during the week of Cheltenham adds to what is already set to be a hugely exciting week. 

“We’re also giving racegoers the chance to win three trips to Las Vegas as well as some other fantastic prizes via our ‘Vegas Victory Vault’, as we look to bring a slice of Las Vegas to Cheltenham and make it a festival to remember for BetMGM customers.” 

Megan Nicholls, BetMGM horse racing ambassador and pundit, said: “The Cheltenham Festival is a huge week in the racing calendar and it’s great to see BetMGM upping the stakes for this year’s meeting with their £500,000 Cheltenham Giveaway. 

“Backing the winner of the BetMGM Queen Mother Champion Chase and Gold Cup always provides a huge thrill for punters — but discovering one of the £250,000 deposits in your account afterwards would surely be the real winner!” 

This promotion follows BetMGM recent expansion of their responsible gambling initiatives, where they partnered with MGM Resorts to help strengthen research, treatment and public awareness efforts. 

They have also had a Hollywood boost in recent weeks, with Oscar-winning actor Jamie Foxx starring in one of their most recent adverts, highlighting their reward system and this giveaway news is certain to bring more eyes to the bookmaker.