By James Walters

SBK claim they're rewriting the sports betting experience and with them being a fairly new online bookmaker, having launched in 2019, they have plenty of time to continue to make their mark on the industry. SBK is a modern, app-favoured bookmaker, with lots of sports betting options and the site is incredibly competitive as it often pays out bigger odds than its competitors. 

Key information

What is SBK all about?

Bonuses

SBK's welcome offer is as good as it gets across UK bookmakers. Your first deposit must be a minimum of £10. Once that's done, place a £10 bet at odds of evens (2.0) or greater and get £40 in free bets.

After your first bet has been settled, a free £10 football bet builder will appear in your account. But that is not all! Another £10 multiple, a £5 horse racing multiple and a £5 football bet builder will also be credited to your account within 24 hours.

It also doesn't stop here though, you are then given another £10 free bet 48 hours after the qualifying bet settles.

SBK also boasts a ‘Fresh Legs’ offer on football selections and I can see why people think it’s brilliant. If you've backed a player to score and they're substituted, the bet rolls over to the player that comes on. It's an enticing extra for players, as their bet keeps rolling!

Available sports

SBK has markets for numerous sports but their main focus is football - they have their finger on the pulse when it comes to football betting. SBK has more markets than you could dream of for football games, including the Premier League and Champions League.

Their homepage is topped by odds for upcoming football matches as well as horse racing markets. SBK’s in-play tab is also decent and it offers a variety of sports markets, while there are also some statistics available to help bettors. 

As well as their strong football coverage, if you are into American football, you will be glad to know that there are a fair few markets to tap into such as NCAA, NFL and CFL. Additionally, you can place a bet builder on NFL games too, as well as being able to participate in in-play betting on a variety of sports.

SBK have an array of esports markets on multiple tournaments from popular games such as League Of Legends, Dota 2 and CS2.

User experience and interface

The colour scheme of a black background with white writing and a splash of green to draw your attention is simple yet effective; and is easy on the eye.

At SBK, the format is a little different on a web page compared to using the app. The homepage, sports, promotions and ‘my bets’ section sit on the left-hand side banner, making the site look a lot cleaner and less chaotic compared to other bookmakers. The desktop site doesn’t feature search access; but fear not, their app has you covered on that front. 

Furthermore, for new customers, we found it incredibly quick and easy to sign up to this bookmaker and we didn’t have to sign up to access the site's offering; which is always a bonus as you can see what is available before you commit to any extent. 

Mobile and App compatibility

SBK’s app is modern and slick, with a simple yet effective layout making it easier for bettors. It’s very much an app-first approach. The app differs from the web page by having the sports and in-play options on the top banner, as well as having the sports listed in a separate section too, within the ‘search’ widget of the app. This makes the UX smooth and fast, with only one or two clicks to access what you want via the app. 

App Store: 4.6/5 (2.4k reviews) 

Google Play Store: 3.8/5 (1.4k reviews) 

VIP programmes and loyalty rewards

SBK doesn’t have a VIP rewards programme but their odds are usually better than all other UK bookmakers, which is a huge bonus for many bettors. They entice customers with their brilliant welcome offer and people end up staying due to the better odds and bet builder bundles.

Diving deeper into SBK

Licensing

SBK is regulated by both the UK Gambling Commission and the MGA (Malta Gaming Authority); which shows its legitimacy and they are also owned by, betting exchange company, Smarkets.

Payment methods

SBK has a vast number of deposit and withdrawal methods. You can deposit money into your account via Visa, Mastercard, Maestro, Paypal, Neteller, Skrill, bank transfer, instant bank transfer and Trustly. The minimum deposit is £10, which is slightly higher than other bookmakers. Additionally, you can’t deposit money into your betting account with a credit card.

Security and fairness

SBK says user security is a priority and that all transactions are secured and encrypted. Adding to their fundamental security, their app also permits you to set up a Face ID, which enhances account security as you’re not typing in a password when logging in.

SBK has a ‘contact us' tab at the bottom of their app. There, you will find a customer service email, live chat details and a postal address. This section also has FAQs as well as their social media handles so you can contact them via X and Facebook.

Responsible gambling measures

Responsible gambling information is at the bottom of the SBK app. A responsible gambling tab is available and there are links to Gamble Aware, GamStop and the National Gambling Helpline. Other tools are available if you click on the responsible gambling link including self exclusion, taking a time out and setting deposit and loss limits.

FIRST rating

4.4/5 stars

Payment methods

FAQs

Is SBK legit?

Yes, SBK is a legitimate bookmaker. They are owned by the well-known Smarkets and they hold licences with the UK Gambling Commission and the Malta Gaming Authority.

How can I contact customer support at SBK?

SBK’s customer service team is available via live chat if you’re logged into your account. You can also contact them via post, social media and email, at support@getsbk.com.

How do I reset my password at SBK?

Click on ‘my account’ on the bottom right of the screen, then under ‘account settings’ is ‘sign in details’. Once you’re there, click ‘change password’ and you can successfully change your password.