Liverpool FC’s official betting partner Ladbrokes pledges LFC Foundation support

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Ladbrokes have announced their plans to assist the LFC foundation with their ambitious plans and are aiming to support 500,000 people a season by 2030.

The official betting partner of Liverpool FC, has pledged to place a £100 accumulator for every round of the remaining Premier League fixtures for the 24/25 campaign, with a vow to continue for the next season. 

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This will begin with Liverpool’s upcoming Merseyside Derby against Everton tonight at 8PM, which we have a full match breakdown and betting tips available.

All winnings from Ladbrokes charity bets will be collected and donated to the LFC Foundation at the end of the season, helping to fund important programmes across multiple areas of impact, including: health, employability and learning.

If the bet is unsuccessful, the foundation will receive the £100 stake that was placed.

Earlier this year, long-term plans were unveiled to double the charity’s funding and aimed to support more than half a million people across the Liverpool City region and beyond by 2030.

In 23/24, the club’s official charity was able to support up to 27,000 people, and generated £92m of social value to the Liverpool City region, which makes for an impressive four-year total of £284.48m.

Last season, for every £1 invested, the LFC foundation was able to generate a return of £13.70 back into the community, and the collaboration with Ladbrokes is sure to help them reach their long-term goals.

Matt Parish, chief executive of LFC Foundation, said: "We are grateful to Ladbrokes for their support. These proceeds will go towards supporting vital programmes that help hundreds of thousands across the Liverpool City Region.

"The foundation recently launched an ambitious new strategy with the aim of supporting 500,000 people by 2030. The support of our partners is integral to the work we do and in achieving these ambitious targets, and every contribution will help us make a meaningful difference. 

"With Ladbrokes' support, we can continue to tackle social inequalities facing our communities and deliver measurable, life-changing programmes in our local communities and beyond."

Gemma Bell, head of sponsorship at Ladbrokes, said: "We're really happy to support LFC Foundation's drive to double their donations. 

“By placing these charity bets on our own behalf, we're combining our passion for football with a meaningful commitment to give back and contribute to the foundation's efforts to increase its impact and support more people."

The partnership between Liverpool FC and Ladbrokes adheres to the Premier League’s new code of conduct for gambling-related agreements in football, which was introduced in the 24/25 season to ensure more responsible gambling sponsorships.

Entain, who own Ladbrokes, have ramped up their charitable initiatives in recent years, having declared to have achieved two high-impact milestones through its corporate social responsibility programme, The Entain Foundation.

These two milestones being the SportsAid which was founded in 2020 to support amateur athletes with Olympic goals, and PitchingIn, which was also founded in 2020 and provides grants to non-league football clubs, as well as sponsoring leagues across tiers seven and eight.